Skip to main content

Home/ Redshift Strategy/ Group items tagged adsmart

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rob Collier

Sky AdSmart launch backed by some of the biggest brands in Britain - 1 views

corporate.sky.com/...sky_adsmart_launch

UK sky AdSmart Youview BSKYB

shared by Rob Collier on 05 Aug 14 - No Cached
  • Rob Collier on 05 Aug 14
     
    "Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian."
Alex Street

Sky AdSmart "a success" - 0 views

www.csimagazine.com/...Sky-AdSmart-a-success.php

addressableadvertising targetting sky adsmart forecasts

shared by Alex Street on 25 Nov 10 - No Cached
  • Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
  • Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.
  • Alex Street on 25 Nov 10
     
    Mediacom's forecast, 35% of all UK m
1 - 3 of 3
Showing 20▼ items per page