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Alex Street

Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views

www.miniweb.tv/...advertising-services

personalisation customisation miniweb EPGs

shared by Alex Street on 19 Oct 10 - No Cached
  • Alex Street on 19 Oct 10
     
    et of standard ad formats that are adapted to TV screen  Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter

socialtv americalidol checkin socialcheckin

shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • Facebook is Topgear.com’s second largest traffic driver
  • One picture had 10,000 likes- the average user has 130 friends on average
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
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