You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
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f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users.
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Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000.
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melding innovative technology from Silicon Valley, alternative-minded Bay Area talent
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special edition Muscle Milk bottle that used augmented reality technology
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