Group items tagged viral - Redshift Strategy

shared by Alex Street on 22 Jun 11 - Cached

shared by Alex Street on 23 Jun 11 - No Cached

shared by David Astle on 18 Jan 11 - No Cached

You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
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f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
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Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
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Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
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shared by Alex Street on 23 Jun 11 - No Cached

melding innovative technology from Silicon Valley, alternative-minded Bay Area talent
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shared by Alex Street on 23 Jun 11 - No Cached

shared by Alex Street on 23 Jun 11 - No Cached

Ad Age's Small Agency of the Year
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special edition Muscle Milk bottle that used augmented reality technology
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r demand-building strategy,
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basketballer Shaquille O'Neill appear to jump out of the bottl
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LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
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Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
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