asting residents of the Braddock area and paying them to appear in the ad
Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views
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town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
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The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
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