For Over 50% of Consumers, Multi-Channel Shopping Now the Norm | Retail Trends | RIS Ne... - 0 views
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Oracle Retail on 20 Dec 11... If you think enthusiasm for newer channels is turning the store into a quaint relic of a bygone era, think again. Three-quarters of surveyed consumers say they go to the store to see the product prior to purchase, and 44% go when they need the product right away.