Arcadia Group has revealed an investment in Oracle Retail systems to ensure it can maintain a consistent customer offering and experience across all of its brands as a key part of its global expansion strategy. The Group will use its new retail applications to support enhanced inventory management in order to deliver the right products to the right market segments, targeted to the needs and tastes of different global consumers.
Arcadia Group has revealed an investment in Oracle Retail systems to ensure it can maintain a consistent customer offering and experience across all of its brands as a key part of its global expansion strategy. The Group will use its new retail applications to support enhanced inventory management in order to deliver the right products to the right market segments, targeted to the needs and tastes of different global consumers.
US-based department store chain Kohl's has employed the Oracle Retail Merchandising solution to integrate its core retail operations and improve its business.
Retailers are increasingly due to the continuing proliferation of social media platforms with new challenges. The culture that surrounds customers, but has a strong influence on how social media channels can be used when shopping. The Oracle identified in the study "The Evolution of retailing experience." 3,577 consumers were interviewed at ages 18 to 60 years from Brazil, China, Germany, Great Britain, Japan, Russia and the United States on the role and use of technology in the retail process.
Oracle research finds price, product, choice, promotions and technology are key to creating a winning shopping experience
The latest research on the future of retail in 2025 according to the digital native generation born after 1980, has found the shopping experience of the future needs to be connected, fit-for-purpose and always available, according to Oracle.