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Fashion retailer Forever 21 has teamed up with Oracle Retail to help predict what consumers will want to purchase. Forever 21 will now use Oracle's merchandise planning and optimization solutions in 600 new stores in order to better prepare associates for consumers' wants and needs.

"Our customers are the most important part of our business and finding new ways to engage with them in beauty and building our authority in that space is critical to us," said Dave Kimbell, Ulta's chief marketing officer at Oracle Industry Connect in Washington, D.C..

"We see spending in 2014 at the top of the agenda," said Oracle President Mark Hurd, during a round table discussion. Fifty-eight percent of IT budgets this year will increase, with 3.4 percent of revenue spent on IT, according to Oracle."

"We see spending in 2014 at the top of the agenda," said Oracle President Mark Hurd, during a round table discussion. Fifty-eight percent of IT budgets this year will increase, with 3.4 percent of revenue spent on IT, according to Oracle."

Ulta communicates with shoppers across many channels: mobile, guest services, direct mail, online, email, point of sale and social. So consistent messaging across all platforms is key. "Our core guest is very engaged so she's always looking for new ways to learn more. Integrating all of these touch-points into a unified experience and ensuring she's having a consistent experience from a branding and communications standpoint helps elevate our approach," Kimbell told attendees at the Oracle Industry Connect conference in Washington, D.C. last week.