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Study of Oracle Retail in Russia: rules dictate consumers today

Company Oracle, created a range of products for the retail sector, held in August 2012, a study of the consumer market, covering them seven countries, including Russia. The report "The Evolution of Experience Retailing" provides information on many aspects of consumer interaction with retailers in today's globalized world, allowing you to see what can help, and that, conversely, prevent the seller to win the competition. Oracle experts believe that the retail market is rapidly changing, but retailers are not fully aware of the processes and thus can not adequately respond to them.

The Moscow office of Oracle presented a study Evolution of Experience Retailing, held corporation in Brazil, the UK, Germany, China, Russia, the U.S. and Japan. In each country, through a specially selected site were surveyed about 500 people from 18 to 60 years.

Oracle presented a study Evolution of Experience Retailing, conducted in August 2012. The purpose of the survey was to study the development of the market, in particular, the company intended to find out how well the network retailers address the needs of customers. The study took into account the opinion of the respondents, aged 18 to 60 years old from Russia, Brazil, UK, Germany, China, USA and Japan.

According to a study conducted by Oracle Evolution of Experience Retailing, consumers want to retail store is not limited to, a city or a country, take into account local needs and expectations, and was due to their individual preferences. 87% of Russian respondents said that the quality of care for them very or quite important, while 70% intend to shop in other countries to get the best prices.

News coverage resulting from the Russian EoER research press launch.

Coverage resulting from the Russian EoER research press launch.

Coverage resulting from the Russian EoER research press launch.

According to a study conducted by Oracle Evolution of Experience Retailing, consumers want to retail store is not limited to, a city or a country, take into account local needs and expectations, and was due to their individual preferences. 87% of Russian respondents said that the quality of care for them very or quite important, while 70% intend to shop in other countries to get the best prices. Russian consumers as well as consumers in other countries, learn increasingly global market opportunities so retailers must bring to the fore the initiative to identify key business requirements, to meet customer demand and ensure more effective competition.

Regional Sales Director, Oracle Retail in Eastern Europe and the CIS Anton Pershin published data from studies of the peculiarities of buyers in Russia. According to research, consumers in this country at least until and prefer traditional shopping, but soon everything will change.

Retailers are increasingly due to the continuing proliferation of social media platforms with new challenges. The culture that surrounds customers, but has a strong influence on how social media channels can be used when shopping. The Oracle identified in the study "The Evolution of retailing experience." 3,577 consumers were interviewed at ages 18 to 60 years from Brazil, China, Germany, Great Britain, Japan, Russia and the United States on the role and use of technology in the retail process.

A tech-led "invisible hand" is transforming the retail marketplace as consumers reach across borders and channels for new shopping experiences, says a new report. The report from IT provider Oracle, entitled "Retail Without Limits - A Modern Commercial Society", surveyed 500 shoppers in each of ten countries: Australia, Brazil, China, France, Germany, India, Japan, Russia, the UK and the US.

Russian coverage of M.Video, Russia's largest hypermarket chain of electronics and home appliances using Oracle improve customer service at every point of interaction.

A brief article on M.Video choosing Oracle e-Commerce solutions to improve customer service at every point of interaction.

Coverage on Russian retail chain selling electronics and appliances "M. Video" selected a Oracle Commerce solution for customer-centric commerce.

News coverage resulting from the Russian EoER research press launch.

News coverage resulting from the Russian EoER research press launch.

According to a study conducted by Oracle Evolution of Experience Retailing, consumers want to retail store is not limited to, a city or a country, take into account local needs and expectations, and was due to their individual preferences.