"For retailers to deliver the omnichannel experience customers are demanding, they must effectively manage operational and customer data across channels," says Mike Webster, senior vice president and general manager, Oracle Retail.
Stores executive editor Susan Reda provides a look at the IT priorities for retail CIOs this year, including insights from industry experts such as Greg Buzek of IHL, Jeff Roster of Gartner, Deb Weinswig of CitiBank and Dave Dorf of Oracle Retail
"With the increasing popularity of mobile web access, QR codes are becoming an integral component to any successful email marketing strategy," noted David Dorf, Senior Director of Technology Strategy for Oracle Retail, in the company's Insight-Driven Reta
A new survey reveals that 29% of U.S. consumers have made at least one purchase via a mobile phone-more than double the 13% that had done so in November 2009.
The "Oracle/ATG Mobile Trends" survey breaks down mobile purchases by age and concludes that mobile shopping is more prevalent among younger consumers, but growing faster among older age groups.
Interesting interview with Gordon Rawling on how competition in the mobile phone market is fiercer than ever, as a recent survey revealed that 77% of customers would be willing to switch to a provider with better pricing - despite 82% stating that their c