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Most organizations are highly attuned to the need to deliver personalized services, but also know that so far they've missed the mark, Oracle survey finds.

Most organizations are highly attuned to the need to deliver personalized services, but also know that so far they've missed the mark, Oracle survey finds.

"As we continue to grow sales worldwide, the Oracle solution will enable us to personalize and enhance the customer experience online, streamline service and introduce more international sites."

"...the ATG commerce platform not only has the robustness but also the ability to customize and personalize, to give the guest a much more personalized experience.  Finally mobile was really important to us.  We saw a huge uptick in mobile over the holidays.  We wanted a platform where we could use that same platform and put a mobile front end on it and we knew it would work well."

Seeking to personalize the customer experience across all its channels, American Apparel will deploy the Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications. The solutions will be used across the Web, contact center, mobile devices, social media and in stores

As online demand flourishes, scalability and personalization help to define customer experience, sales and return visits. By moving its ecommerce operations to Oracle Commerce, health supplements leader and Internet Retailer Top 500 organization PureFormulas will take advantage of Oracle's multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.

Neiman Marcus generates more than a quarter of revenue online so far this year - In its IPO filing, the luxury retailer says it plans to invest more in mobile. "We are able to associate substantially all browsing behavior on our digital platforms with unique individuals," the company states in the filing. "By aggregating this data and employing advanced analytics, we are able to generate a single view of these customers' engagement with our brands. We utilize this data to enhance the interactions with our customers when they are in our stores and personalize the presentation of merchandise to our customers when they shop online." Neiman Marcus uses Bloomreach, Oracle, Rapleaf, RichRelevance, WibiData and in-house services for personalization, according to Top500Guide.com.

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger than the company's traditional direct mail orders. National Pen, a 60-year-old company, supplies personalized, branded products to more than 1.2 million customers in 27 countries.

Andy Stevenson, who led Vault and Checkout development for Ashford, said, "We're introducing a personalization layer that transforms the shopping experience. The Vault represents to us the first level of many ways we can better serve our shoppers through

For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.

Oracle Introduces New Cloud Services for Hotels and Casinos New Oracle Cloud services will enable hotels, casinos and other hospitality companies to personalize and improve the guest experience while making operations more efficient. To help hospitality companies personalize all aspects of their engagement with customers while also delivering an excellent guest experience on site, Oracle introduced a cloud services version of its suite of hospitality solutions. The new Oracle Hospitality cloud services enable hotel and casino operators to better manage every aspect of their customer relationships and on-site operations, while simplifying their IT infrastructure and deriving value faster from new innovations.

"Oracle is innovating around personalization," says CIO Stacey Shulman.

Article on EoER research which notes that shoppers want personal shopping experience.

...Web traffic reached 30 times its normal volume immediately after Hurricane Sandy, says Red Cross vice president of information technology Suzanne Hall. By the time the ensuing telethon kicked into action, there were moments when the organization was processing up to 75,000 donations simultaneously through its website, a rate of up to 22 transactions per second. "A lot of the times, we'll geo-target the site so that they can immediately see what might be relevant to them," says American Red Cross vp of marketing Craig Oldham. During the height of a disaster, the Red Cross may change personalization rules and content every hour. 

"At the umbrella level, personalization is about guiding the consumer to the best products and services for them in the easiest way. It's the notion of 'guided serendipity.'"

In a briefing held at NRF 2014, Mike Webster, SVP and General Manager of Oracle Retail, explained that Release 14 is designed "to connect all of these [customer] interactions" in order to create a seamless customer experience. "The industry has made great strides in building great digital experiences," Webster said. "It has set the marker in terms of how we use mobile and online commerce to build a brand. We'll see the industry work more aggressively towards hyper-personalization."

In a briefing held at NRF 2014, Mike Webster, SVP and General Manager of Oracle Retail, explained that Release 14 is designed "to connect all of these [customer] interactions" in order to create a seamless customer experience. "The industry has made great strides in building great digital experiences," Webster said. "It has set the marker in terms of how we use mobile and online commerce to build a brand. We'll see the industry work more aggressively towards hyper-personalization."

"Oracle Commerce allows Stage Stores to deliver on its "commerce anywhere" promise by improving the customer experience across all devices, offering more personalized recommendations and delivering more effective product cross-sells and up-sells. Guided search capabilities help ensure consumers receive relevant and accurate search results and enables Stage Stores to highlight relevant products and promotions."

"Oracle Commerce allows Stage Stores to deliver on its "commerce anywhere" promise by improving the customer experience across all devices, offering more personalized recommendations and delivering more effective product cross-sells and up-sells. Guided search capabilities help ensure consumers receive relevant and accurate search results and enables Stage Stores to highlight relevant products and promotions."

The March 2014 edition of Campus Technology includes the following article on how universities use constituent relationship management (CRM) tools to support more organized, timely, and personalized student recruitment and retention. The article highlights Valdosta State University's use of Oracle Business Intelligence Enterprise Edition and Oracle Endeca as the user interface for data analysis. The story includes comments from an interview with Andy Clark, vice president for enrollment management, Valdosta State University, who notes that the system helps faculty and staff identify at-risk students. The article also includes comments from an interview with Brian Haugabrook, chief information officer, Valdosta State University, who notes that the university can push important resources to at-risk students through its web portal - and that the school is seeing a resulting spike in tutoring center use earlier rather than later.

The March 2014 edition of Campus Technology includes the following article on how universities use constituent relationship management (CRM) tools to support more organized, timely, and personalized student recruitment and retention. The article highlights Valdosta State University's use of Oracle Business Intelligence Enterprise Edition and Oracle Endeca as the user interface for data analysis. The story includes comments from an interview with Andy Clark, vice president for enrollment management, Valdosta State University, who notes that the system helps faculty and staff identify at-risk students. The article also includes comments from an interview with Brian Haugabrook, chief information officer, Valdosta State University, who notes that the university can push important resources to at-risk students through its web portal - and that the school is seeing a resulting spike in tutoring center use earlier rather than later.

By moving its ecommerce operations to Oracle Commerce, online health supplements retailer PureFormulas will take advantage of Oracle's multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities

By selecting a hosted version of Oracle Commerce, Big Lots is providing its business users with cost-effective, cutting-edge tools to shape a personalized customer experience through multi-channel promotions, targeted offers, and image-rich product profiles.

By selecting a hosted version of Oracle Commerce, Big Lots is providing its business users with cost-effective, cutting-edge tools to shape a personalized customer experience through multi-channel promotions, targeted offers, and image-rich product profiles.

As eyeglasses enjoy increasing popularity as a fashion accessory, consumers are finding more styles, convenience and affordable options online. Leading online eyewear retailer Zenni Optical responds to the growing demand by offering consumers high quality prescription eyeglasses priced as low as $6.95 through a personalized, visually appealing and easy-to-use site powered by Oracle Commerce.

As eyeglasses enjoy increasing popularity as a fashion accessory, consumers are finding more styles, convenience and affordable options online. Leading online eyewear retailer Zenni Optical responds to the growing demand by offering consumers high quality prescription eyeglasses priced as low as $6.95 through a personalized, visually appealing and easy-to-use site powered by Oracle Commerce.