"As we continue to grow sales worldwide, the Oracle solution will enable us to personalize and enhance the customer experience online, streamline service and introduce more international sites."
Stacey Shulman, chief information officer and head of e-commerce for American Apparel: "We had anticipated four times the traffic from Cyber Monday 2011, but we ended up with 20 times the traffic," she says.
To keep pace with strong and consistent online growth, American Apparel has replaced an internally-built infrastructure with Oracle ATG Web Commerce, "to get the scalability we need," stated Stacey Shulman, CIO of American Apparel, "as well as an agile platform for providing better service to our customers."
December 2012 sales increased more than 59 percent over December 2011, and it was the highest sales month in the history of the company's online business
"As we continue to grow sales worldwide, the Oracle solution will enable us to personalize and enhance the customer experience online, streamline service and introduce more international sites," says Stacey Shulman, CIO, American Apparel.
...Throughout Cyber Monday and other peak shopping days, Shulman says, the retailer's new technology platform did what American Apparel had expected: provide the flexibility and scalability to handle sudden spikes in traffic and sales. "We never questioned Oracle's ability to scale," Shulman says. "Without it, we wouldn't have made it through the last holiday season. Most certainly, we would have crashed."
Seeking to personalize the customer experience across all its channels, American Apparel will deploy the Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications. The solutions will be used across the Web, contact center, mobile devices, social media and in stores
Fashion apparel manufacturer and retailer American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.
The implementation is part of a larger business strategy in which American Apparel will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.