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 Playground Sessions uses a gamified approach to digital learning for piano players to encourage them to keep practising, with real-time analysis of progress.

bring real-time collaboration feature to their own apps

real-time frogger syncs up with the traffic on 5th ave in NY.

These two bears will react in real time to the SuperBowl. Even Coke's tv spot will change based on who's currently winning the game. They don't expect people to watch for 4 hours, but to go back and forth. You could send a friend a reaction to a certain play

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

Bronx water use will be tracked in real-time using wireless water meters

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

fans create the story in real-time.

TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface. The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.

"Clarity, a division of Plantronics dedicated to making communication devices with amplified audio for those with impaired hearing, has teamed up with a company called ClearCaptions, which provides text transcription captioning services for phone calls to create the Ensemble. The Ensemble packs a one-two punch for people who have trouble hearing: It provides sophisticated amplified audio like a hearing aid, and real-time text captioning of the ongoing conversation on a seven-inch screen."

Real-time marketing based on LBS

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Pundits will say Google bought publisher relationships and Admeld's yield optimization service for large publishers.  Google bought QPS volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]

an installations to promote the movie contagion with real bacteria that grows over time.

Mayonnaise brand Hellmann's and ad agency CUBOCC worked together to create WhatsCook, a live recipe service that lets users chat with real chefs or an expert cooking team and learn how to prepare meals in real time using the WhatsApp chat. Users just have to send their number via WhatsCook's website and a specialized cooking team gets in touch with them to find out when they need help with. After setting a schedule they can then chat via WhatsApp and start cooking.

According to Deadline, three different endings were filmed for this Monday's Hawaii Five-0, each featuring the reveal of a different killer. During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site - the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

"Starting next month, with the new season of its "Watch What Happens Live" gabfest, Bravo will start overlaying its new programing with its homegrown* "Play Live" technology. What that means: Viewers will see polls, contests and other interactive games and graphics that pop up on-screen throughout the show. They'll be able to participate in real time, via a Web broswer, and on-screen results will change, based on viewers' input."

Some 22% of girls surveyed said they tap on the ad in mobile app just to view it, while 56% tap on an ad when it's for a product that interests them. Some 53% of tweens would share a cool product with their friends. Of those, 58% said they would share products they love with friends in person, and 42% would share things by sending a text or with an in-ad share button.

i like the idea of urban computing and "people as sensors"