The network also said Watch ESPN, the authenticated TV Everywhere app
introduced last year, is now in 40 million homes. ESPN predicted that figure
would double by 2013.
"Whether we televise the game or not, there is an audience consuming it via
ESPN platforms," said Sean Bratches, exec VP-sales and marketing.
And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working
with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to
further expand the offerings. "Young males spend more time consuming media" on
Xbox than playing video games," he said.
ESPN is making content for these digital platforms, reviving the "30 to 30"
franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the
sports-plus-pop-culture site created by sports journalist Bill Simmons.
To visualize just how advertisers can partner with its various digital
platforms, ESPN presented three case studies from partners Gatorade, Goodyear
and Diageo.
Gatorade partnered with ESPN across multiple screens in an effort to embrace
female athletes and moms, an audience that ESPN is making a concerted effort to
tap into with espnW. This includes "Nine for IX," a series of nine documentary
films about women in sports in celebration of Title IX's 40th anniversary.
John Rich on 27 Aug 15"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt
