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In addition to Facebook's announcement of a new partnership with the MLB to live stream a number of regular season games, the social network this week also signed a deal with global esports company ESL to bring over 5,550 hours of esports events and other original content to Facebook, including 1,500 of original programming.

"Filters that turn your face into a puppy's face and other silly effects have only been around on Snapchat for about a year. Now Snapchat is expanding those filters by letting users change the world around them. The company launched new World Lenses today, filters that can be applied to the world around you by placing 3D objects you can manipulate in your snaps."

""New technologies kill old gods and give birth to new gods. That's why agricultural deities were different from hunter-gatherer spirits, why factory hands fantasised about different paradises than peasants and why the revolutionary technologies of the twenty-first century are far more likely to spawn unprecedented religious movements than to revive medieval creeds." ― from "Homo Deus: A Brief History of Tomorrow""

""If you're a Web publisher, you're primarily paying attention to page views," he said. "But whether people are actually reading your stuff, whether they're on the page for five seconds or five minutes, is something we're looking to measure.""

Social networks like Twitter, Tumblr and Pinterest get lavished with deserved attention, but apps from the leading mobile categories should not be overlooked by anyone wanting to engage or advertise to mobile users. The average news app performs especially well, earning as much monthly time-in-app as Twitter, and (distant) second to only Facebook.

Microsoft will roll out the new music streaming service to many customers on Tuesday as part of an update to the Xbox gaming console he service will let users stream more than 30 million tracks worldwide across Microsoft's ecosystem of Windows 8 mobile devices and PCs, as well as the Xbox. Think of it as Microsoft's in-house version of Spotify.

Twitter + Instagram for tweens. [Users] either insert their own text or choose from a library of celebrity quotes from the likes of Adele and Effie Trinket of "The Hunger Games."  Mr. Broyles noted that he built the feature that lets users pick out quotes after noticing that many young users had a tendency to replace the filler text he used when delivering a new theme with "Bored" and other brief phrases. "When you're a 12-year-old, what do you really have to say?"

"At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."

"Medium, the new self-publishing platform from two of Twitter's co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers. "We want to help the best ideas and stories have the biggest possible impact," Williams said in an email. "For the vast majority of people, Medium will have a higher return-on-investment for writing than publishing one's own blog.""

According to Deadline, three different endings were filmed for this Monday's Hawaii Five-0, each featuring the reveal of a different killer. During the live broadcasts (both East Coast and West Coast), viewers will be encouraged to vote for whodunit via Twitter or the official CBS site - the winning ending for each broadcast will be aired in real-time. This could, at least in theory, lead to CBS airing a different ending in New York than in Los Angeles.

News of the day. Schmidt dispels flying rumors.

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it's clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.

SEC will now allow companies to communicate market-moving news to their investors via social media platforms.

jason derulo creates vine campaign to promote new album