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Both Sony and Disney are among the first studios testing this new service, which makes its debut in South Korea, reports the Wall Street Journal. The move is being done to help curb piracy overseas by allowing people to rent movies a few weeks after they're released in theaters. For example, Django Unchained was released just three weeks after its debut in theaters across the country. Disney's Wreck-it Ralph, and Brave are also part of this new trial service.

South Korea-based Moneual, meanwhile, has created the SCS1000 wristwatch, which could help those who are hard of hearing become more aware of their surroundings by providing alerts.

In a move to increase sales in South Korea, donut and coffee retailer Dunkin' Donuts is installing an ingenious technology into the buses in Seoul that will release coffee aroma into the air each time the Dunkin' Donuts radio jingle is being played. The technology uses a spray that they call "Flavor Radio" and it looks similar to other conventional sprayers used in homes. And the strategy seemed to work. The company said that since the campaign launched several months ago, they saw a 16 percent increase in visitors at Dunkin' Donuts shops near bus stops.

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

korea is making grocery store shopping very convenient.  weekly topic?

This installation by Tesco, a market in South Korea actually puts a virtual store in unexpected places (like subway stations), and lets people shop with their phones. Effective? The move increased online sales by 133%, and made their chain the #1 online seller in Korea.

Korean discount chain E-mart created a flying store that went to every corner of Seoul to reach customers not living near to one of their locations. The "store" was a small truck-shaped balloon equipped with a wi-fi router.