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Twitter + Instagram for tweens. [Users] either insert their own text or choose from a library of celebrity quotes from the likes of Adele and Effie Trinket of "The Hunger Games."  Mr. Broyles noted that he built the feature that lets users pick out quotes after noticing that many young users had a tendency to replace the filler text he used when delivering a new theme with "Bored" and other brief phrases. "When you're a 12-year-old, what do you really have to say?"

But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study's start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered.

It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.

"It's Even Pin-Worthy On fan sites for the books the Audis are mentioned, and Pinterest pages dedicated to "50 Shades" have pinned images of the cars. The Edgewater Hotel in Seattle, one of the cities where much of the books take place, even created a promotion to bait consumers inspired by the books that includes waterfront accommodations, champagne and a demo drive of an Audi through a partnership with a local car dealership. While that sort of attention's been great for the brand, the real potential lies in the possibility of Audi being written into the forthcoming film version of "50 Shades of Grey." A couple years ago, Volvo milked its tie-in with the tween vampire saga "Twilight", creating a viral-video campaign by EuroRSCG and promotional giveaways."

Some 22% of girls surveyed said they tap on the ad in mobile app just to view it, while 56% tap on an ad when it's for a product that interests them. Some 53% of tweens would share a cool product with their friends. Of those, 58% said they would share products they love with friends in person, and 42% would share things by sending a text or with an in-ad share button.

apps to keep tweens eating healthy and exercising  daily 8.13

weekly 9.2

daily 10.12

An overview of sites like Gaia Online and Habbo Hotel and how although they have abandoned the "virtual world" branding, they are still pulling in advertisers and revenue.

Pre-teen and even pre-school children are key drivers for adoption of the iPad and other tablet computers, and a substantial number of kids, including two in five 11 and 12 year olds, now regularly use social networks even though they're technically not allowed, according to the LMX Family study conducted in early February by Ipsos OTX.