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"Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies. "Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

"With the analytics platform, Wayfair.com was able to determine a 21 percent growth in the amount of pins related to the company over the course of the three-week campaign, said Trisha Mack Antonsen, senior manager of social media at Wayfair.com. Additionally, there was also a 27 percent increase in web referral traffic from Pinterest during the contest period, as compared to the three weeks prior. Overall Wayfair.com found a 255 percent increase in the number of participants in the campaign compared to previous campaigns, which the company had run via email newsletter. However, she explained, earlier the company had no way to actually determine how many people took part."

really cool campaign to promote the Renault Netherlands FB page -- storytelling method -- encourage FB fans to engage with the campaign for a chance to win a car

Another McDonalds twitter campaign with #littlethings. Best part is that Doubletree by Hilton recently did the same promoted campaign

#The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8.

Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle

What not to do for a Windows Phone campaign

"At last week's IGNITION conference, Carolyn Everson - the VP of Global Marketing Solutions at Facebook -- told Business Insider's Jim Edwards that Samsung paid $10 million for a three week Facebook ad campaign. The end result? Samsung sold $129 million worth of Galaxy S III smartphones. Not too shabby."

ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.

When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.

Google's Legalize Love campaign

Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.

old spice cross-platform holiday campaign.

Dunkin' check in campaign

Users can follow the candidates as they campaign. You can also track NBC's embedded journalists. Talk of political badges

AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.

@GirlBehindSix to promote new burger through a "140-character game show" not directly affiliated with Wendys at first. Gave away a lot of prizes to followers. Now trying to pull those 33,000 to the actual Wendy's account, not sure how that's working so far. Interesting bc they used very little advertising, especially when compared to Kraft Mac & Cheese who only gained 3,500 followers using TV and twitter campaigns. 

Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.