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"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients."

Numecent offers something it calls "cloud paging" and, if successful, it could be a game-changer for enterprise software, video gaming, and smartphone apps. Red Hat thinks so. It has already partnered with the company to help it offer Windows software to Linux users. "Cloud paging" instantly "cloudifies" any software, even an operating syste Read more: http://www.businessinsider.com/were-blown-away-this-startup-could-literally-change-the-entire-software-industry-2012-3#ixzz1oM8IGUAT

A startup jewelry company trains sellers to sell their jewelry through social networks. 

Twitter + Instagram for tweens. [Users] either insert their own text or choose from a library of celebrity quotes from the likes of Adele and Effie Trinket of "The Hunger Games."  Mr. Broyles noted that he built the feature that lets users pick out quotes after noticing that many young users had a tendency to replace the filler text he used when delivering a new theme with "Bored" and other brief phrases. "When you're a 12-year-old, what do you really have to say?"

Interest graph targetting that can predict what people will be discussing

The message this dude presents makes a pretty solid case for having a trends team. 

another startup incubator company- seedcamp. for european startups

W+K tech incubator in Portland working with brands to get mobile startups going.

More bad behavior by CEOs from the tech sector. And the question is raised, is Tinder really a startup?

"So, how does a Facebook mobile ad network solve this problem? Easy: Evernote allows its users to sign-up using their Facebook account.  Facebook takes this user ID, and checks the cookies the same user's browser had last time he or she logged into Facebook or visited one of the pages tracked by Facebook's data partners. Facebook then takes the anonymized data about this user (really, many similar users) and sells Evernote ad inventory to advertisers trying to reach that kind of user. If the Facebook mobile ad network works out, it is a big, positive development for several constituencies: Advertisers, who will be able to reach customers on mobile, a platform that is going to be bigger than desktop by the end of the decade. App developers, who will be able to monetize through targeted advertising. Users, who will have more and better apps to use because there will be a better financial for developers to make them."