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Examville (www.examville.com), an online education marketplace, launches its e-commerce personalized teacher/tutor storefront pages.  Designed to connected educators and students online, the personalized profile pages are likened to those on sites like eBay and Amazon, which smaller sellers to establish their business.  On Examville, teachers can now set up their own online education store with a unique URL at no charge. From that page, they can connect with students/parents worldwide and offer virtual classes, online tutoring and instruction materials (for a fee).  As an open platform, Examville profile pages can also be leveraged by third-party service providers, including test prep and tutoring companies, publishers, corporations among others.

Although many people — particularly those in the advertising industry — are skeptical that consumers will want to save any ad, Kurnit says that his own research with Nielsen shows that 56% of consumers would save an ad for later viewing if given the option. Why? Kurnit rattles off a number of reasons ranging from coupons and offers, entertainment value and product research (meaning consumers are getting data about a product they’re planning to buy). Kurnit says that if the research is correct, AdKeeper will be “twice as big as Twitter,” meaning at least 16% of people on the web will engage with it, vs. 8% for Twitter.

Rather than designing a platform allowing publishers to plug into newer types of offerings like check-in loyalty programs or daily deals, AP wants to replicate the tried-and-true success of print circulars. In addition to leapfrogging online circulars and going straight to a mobile technology, the AP approach takes advantage of established relationships between paper publishers and retailers that have placed print ad inserts in Sunday papers for years.

The game, called Shoubu-Foku, simulated league soccer. Users accumulated goals, which initially produced virtual prizes — like a bag or blazer for the in-game player, but those who gathered large numbers were given an exclusive chance to buy the official Japanese team tie. “That tie outsold every other style we have ever sold online,” said Jason Beckley, Dunhill’s marketing director.

What they understood is that top-tier luxury consumers are not after free stuff,” Mr. Zichermann said. “They want exclusive status and privileged access to the brand.”