OrderGroove Raises $7M To Help Brands Enable Subscription Commerce | TechCrunch - 0 views
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Simeon Spearman on 05 Nov 12"OrderGroove, a startup that allows brands to create subscription and membership commerce, has raised $7 million from Fung Capital USA, with additional investment from Lerer Ventures, Legend and SWaN Ventures, Allegro Venture Partners, Bee Partners, as well as former Walmart.com CEO Raul Vazquez and NEW Corporation's Chairman Fred Schaufeld. Brands turn to OrderGroove to add subscription commerce models to their e-commerce sites. For example, L'Oreal uses OrderGroove's SaaS to offer a monthly box of skincare products."