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Greg Steen

Bleacher Report Launches Hyper-Specialized YouTube Channels - 2 views

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    One of Bleacher Report's new YouTube offerings is dedicated to a year-round discussion of the NFL draft while another offers updates on the college recruiting scene. The weekly shows are made by veteran TV producers and promise to offer penetrating insight into topics like the "NBA's most notorious heckler" and "candid memories from current and former NFL stars on their draft experience." Another channel borrows from Bleacher Report's infamous "5 whatever whatever" formula and offers a daily round-up of buzzworthy stories hosted by minor MTV personality Desi Sanchez.
Simeon Spearman

Tabbedout lets restaurant owners get personal with customers - Tech News and Analysis - 2 views

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    "Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."
Simeon Spearman

MediaPost Publications Dentsu Inks 'Sensor' Deal With Qualcomm, Will Boost Mobile Ad Ta... - 0 views

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    "Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers." Trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."
Simeon Spearman

All new Kindle Fire models will show Amazon's Special Offers lock screen ads | The Verge - 0 views

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    "Amazon's new lineup of tablets don't just differ from the original Kindle Fire in their hardware. Like last year's cheapest Kindle e-reader, all three new models - that's the Fire, the HD 7, and the HD 8.9 - will display Amazon's "Special Offers" promotions and advertisements on their lock screens. Unlike the low-end Kindle, however, Amazon isn't offering the devices in more expensive, ad-free models, nor is it making mention of any way to opt out for a fee."
Simeon Spearman

Facebook Releases Guide To Facebook Offers - 0 views

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    Facebook relaunched Offers to replace Check-in Deals. The system for setting up an offer is pretty straightforward.
Simeon Spearman

Consumers Trust Amazon Twice as Much as Facebook With Their Data | Adweek - 0 views

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    According to the report, 66 percent of consumers (who were aware that data is generally employed by platforms to target them) said Amazon using their buying behavior data to pitch offers was "somewhat to very acceptable." Just 41 percent said they were comfortable with Google leveraging their search data for ad targeting. Only 33 percent said that Facebook's using profile data to target offers was "somewhat to very acceptable."
Simeon Spearman

Facebook's Incredible Potential as an Offline Retail Tool | DigitalNext: A Blog on Emer... - 0 views

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    "Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."
Ivy Chang

Movie rental app offers credit for watching commercials | Springwise - 1 views

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    HitBliss offers free credit for movie rentals when they choose to watch adverts.
Ivy Chang

American Airlines Opens Up Lounge to High Klout Scorers | Digital - Advertising Age - 0 views

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    The company, which offers deals to those with high "Klout scores," is offering those with a 55 or above to qualify for a one-day pass to American Airlines' Admirals Club in 40 different airports -- regardless of whether they're booked on one of the carrier's flights. Admission includes first-class benefits like free Wi-Fi and beer.
Jinah Kim

Ibotta Offers A New Take On Mobile Couponing By Offering Cash Back For Engaging With Br... - 0 views

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    From editorial
Abeeda Mahboob

Twenty Major Retailers Launch Passbook-Enabled Coupons Via Digital Offers Giant Coupons... - 0 views

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    Apple's Passbook will become even more useful today, thanks to the availability of new Passbook-integrated coupons from several major retailers, including Macy's, Old Navy, PETCO, Barnes & Noble, Jo-Anne Fabric, ULTA Beauty, Yankee Candle, Michaels, Sears, Sweet Tomatoes, PetSmart, and more. The coupons are being made available from digital couponing giant, Coupons.com, which is now offering Passbook coupons directly on its website.
Ivy Chang

Amazon's Prime Now service starts delivering test drives from Hyundai | TechCrunch - 1 views

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    Amazon's same-day delivery service Prime Now, which is today available in more than a couple of dozen U.S. metros, is experimenting with another type of service that goes beyond traditional purchases: it's offering consumers the ability to test drive cars. Specifically, Amazon has partnered with Hyundai to offer test drives of the 2017 Elantra through a new program called "Prime Now. Drive Now."
Simeon Spearman

Deals Site Flies High at Fashion Week, Focuses on Social | ClickZ - 0 views

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    But perhaps more importantly, the company this week is delivering what it's best known for - deals. Ideeli has partnered with Carmen MarValvo, BCBG Max Azria, Nicole Miller, Calvin Klein, Tommy Hilfiger, Betsey Johnson, and other well-known fashion shops to pitch exclusive Fashion Week-focused offers from those designers. Manela added, "The fact that now…we can offer customers not only a strong lineup of [Fashion Week] featured designer sale events, but also exclusive on-site interviews and insight from designers themselves can be directly attributed to the strong relationships [we have] built across the industry."
Abeeda Mahboob

Fox to Offer Digital Movies Closer to Theater Release - NYTimes.com - 0 views

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    "Beginning later this month with Ridley Scott's science fiction thriller "Prometheus," the studio plans to offer high-definition versions of its films for sale at newly lowered prices about three weeks before making the movies available on discs and through video-on-demand services, studio executives said in interviews."
Greg Steen

Buy A 1-Year Nook NYT Subscription, Get The Nook Free - 1 views

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    In Barnes & Noble's largest Nook promotion yet, the bookstore chain is offering discounted or free Nooks to those who purchase one-year subscriptions to the Nook editions of People or the New York Times. It's the first time a major retailer has offered an e-reader free with a content subscription.
Ivy Chang

Platform offers roadtrip directions to help tourists find unique experiences | Springwise - 1 views

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    platform Roadtripppers offers driving directions not for the most efficient route but the most interesting.  curated by local experts and lists what they will see along the way like dining options, hotels, natural features, etc
Ivy Chang

Delta offering free in-flight access to Amazon | RetailCustomerExperience.com - 1 views

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    delta offering free access to shop amazon.
Rhiannon Apple

WE'RE BLOWN AWAY: This Startup Could Literally Change The Entire Software Industry - 0 views

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    Numecent offers something it calls "cloud paging" and, if successful, it could be a game-changer for enterprise software, video gaming, and smartphone apps. Red Hat thinks so. It has already partnered with the company to help it offer Windows software to Linux users. "Cloud paging" instantly "cloudifies" any software, even an operating syste Read more: http://www.businessinsider.com/were-blown-away-this-startup-could-literally-change-the-entire-software-industry-2012-3#ixzz1oM8IGUAT
Ivy Chang

Chute's new commerce offering turns any brand's online retail shop into a social mercha... - 0 views

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    social aggregator Chute offers e-commerce capabilities
Ivy Chang

Piqora Now Offers Analytics for 3 Visual Networks: Instagram, Tumblr, and Pinterest - S... - 0 views

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    "Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."
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