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The most important consumer of your product in this age is not necessarily a person, but a machine.  By building your API first, a mobile presence and/or a web presence can be built on top for your users.  In addition, other companies can use your site to add value to their own - your product leverages the network effect before either a mobile or web presence is built.

Google also made a major bet that the cloud would become the next desktop by unveiling a beta version of its Chrome OS -- an operating system a year in the making -- and a test version of its branded netbook, which boots up near instantly. The latest version of Chrome OS supports a variety of Web-based apps like mail, document editing and photo sharing or social networks for basic productivity tasks. Cloud computing devices like the Google netbook simply give access to the apps based on user preferences through the Chrome OS platform -- no matter who the person is logging in. This means multiple users can log on to Google apps through one computer and all see a different configuration of applications.

Last year, Sony had five times as many people watch the virtual E3 booth than attended. This year, it was ten times the in-person number.