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Simeon Spearman

NPD: Number of US mobile gamers surpasses core, totals down | Joystiq - 0 views

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    "There are 211.5 million people playing games in the United States, a loss of 12 million players (5 percent) from 2011's numbers, the NPD reports. Not all of the gaming categories lost players, however: Mobile gamers rose 9 percentage points to take 22 percent, and digital gamers gained 4 percentage points to 16 percent. This makes mobile gamers the largest audience segment, surpassing core gamers, which held the top spot in 2011. The remaining categories - core, family and kid, light PC, and avid PC gamers - lost 17.4 million people this year. This is a "slight decline," the NPD says."
Ivy Chang

More than 3M shoppers use shopkick to get mobile rewards - Mobile Commerce Daily - Appl... - 0 views

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    update on shopkick. To date 1 billion in-app deals and offers have been viewed via the app.The app has seen 10 million product scans, up from 7 million in August 2011 and 3 million in February 2011.
Simeon Spearman

Mobile - Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down : Marketi... - 1 views

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    Among the findings: Overall, 29% of video service customers watch paid video content via handheld device. Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011. The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier. Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.
Simeon Spearman

Marketing Strategy - Viral Video Adoption Climbs as Social Levels Off : MarketingProfs ... - 2 views

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    Among the US marketers surveyed: Viral online video (e.g., use of YouTube) has registered the sharpest increase of all media platforms: 80% are using the channel in 2012, compared with 64% one year earlier. Social media use has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011. Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.
Rhiannon Apple

Class Of 2011: If Social Media Were a High School / Flowtown (@flowtown) - 0 views

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    quick breakdown of social media players in 2011
Greg Steen

Developer Economics 2011 - Why app stores are a one-way street - 0 views

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    Today, app stores have become the a one-way street for developers. Over 45% of the respondents in our Developer Economics 2011 report used an app store as their primary route to the market, climbing nearly 30% since last year. At the same time, we found that the use of other distribution channels (own portal/website, 3rd party aggregators, via customers, Telco portals) has greatly decreased since last year's research.
Rhiannon Apple

140 Proof - 140 Proof's Top 10 Social Ad Campaigns of 2011 - 0 views

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    title says it all
Greg Steen

Social Media Usage Levels Off Among Fortune 500 - 0 views

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    A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010.
Simeon Spearman

Best of CES 2011 -- Engadget - 0 views

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    best of - can prob just scan through this tbh
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