But despite a lot of effort, social commerce (also called F-commerce) is still very much in its infancy - people aren't primarily using Facebook or Twitter to make purchases, even if friends are influencing what they buy.
Kaiser Chiefs are letting Facebook users put together 10 tracks from the 20 on the album, add their own cover art, and then pay and download the album. The personalized album can then be bought by other customers, and the original creator of the custom album gets a 13% commission.
P&G ditched the amazon f-commerce integration and used their own site as the backend- doesnt take you out of facebook, users can share their purchases, this is being done for their beauty brand olay, other retailers can join in (they are talking to walmart)
-A brand's e-commerce website typically gets more visitors than its Facebook page.
-Facebook commerce shouldn't be narrowly defined as storefronts. Instead, it encompasses other activities, such as loyalty programs and rewards.
-And commerce on Facebook is still in its experimental stages.
The process is extremely simple. When a consumer "likes" a product on Speck's website, a Facebook stream campaign pops up on their Facebook wall and enables their Facebook friends to buy the product directly from the consumer's Facebook wall. The action also appears in friend's newsfeeds.