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Ivy Chang

Bing to Google: "Bing It On!" - SocialTimes - 0 views

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    Participants were shown the main web search results pane of both Bing and Google for 10 search queries of their choice. Bing and Google search results were shown side-by-side on one page for easy comparison - with all branding removed from both search engines. at the end of 5 searches it will tell you which search engine you prefer
Greg Steen

Google Shakes Up Search Results With New 'Your World' Feature | paidContent - 1 views

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    The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs. The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.  The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.  The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball." 
Simeon Spearman

Report: Mobile Searches Estimated To Grow To 20 Percent Of Total By 2012 - 0 views

  • One big advantage the new generation of smartphones have over PCs in terms of search advertising is that the screen real estate devoted to search ads is much bigger. A single search ad on a PC takes up about 4 percent of the screen real estate, whereas a single search ad on a smartphone takes up about 20 percent of the screen. The relatively larger size of the ads results in higher click-through rates on mobile (as much as 3 to 5 times as much).  On the iPhone, one search ad takes up 22 percent of the screen, and if two search ads are served up it takes up nearly half (48 percent).  For Android, those numbers are 18 percent and 38 percent for one and two search ads, respectively.
Simeon Spearman

Google Study Reveals Web Influencing Smartphone Sales | ClickZ - 0 views

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    "Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."
Simeon Spearman

Search beats display by large margin in mobile ad spending, study shows - paidContent - 0 views

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    Mobile - search or display? Worldwide, most marketers are choosing search
Greg Steen

Why Google streaming search is a dead end - 0 views

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    Streaming search means that each time you type a new word, the results change. Pretty cool. Article attempts to debunk the idea that this will be helpful in any way. But I think it could be. Those of us that are good with search know to try lots of different combinations for any particular need. This streamlines that process to a degree.
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    another aspect of streaming search is streaming ads- as you type in a phrase to search, ads adjust accordingly.
Simeon Spearman

Google Recipe Search Cooks Up Next Gen of Search | Epicenter | Wired.com - 0 views

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    Application of semantic web to improvement of web search - specifically, creating a recipe search engine. Search agencies may be able to get new business by helping businesses optimize for similar searche engines along multiple verticals.
Greg Steen

correlate search results with other stuff - 0 views

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    Google Correlate lets you look at search data correlated with real world data. Let's say that you wanted to plot how many people were searching for "sad light therapy" against the latitude of their location. Bam. It's done. Graphic above.
Simeon Spearman

Google Has Figured Out How To Track You Even When You're Offline - Business Insider - 0 views

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    "But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""
Ivy Chang

Snickers Buys Search Ads Against Your Hunger-Induced Misspellings - 0 views

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    partnered with google to get the most misspelled search terms -- snickers purchased 25k misspelled search terms and delivered paid ads against them
Greg Steen

Why Agencies Shouldn't Fear Mobile - 0 views

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    - Truthdive reports that 700,000 Droid smartphones are activated daily; - Mobile searches, according to Google, increased by 400 percent in 2011; - Digital Buzz reports that half of all Internet searches are conducted on mobile devices; - Fifty eight percent of mobile shoppers are between the ages of 18 and 34, according to Millennial Media; and, most amazingly, - Spyder Trap reports that 70 percent of mobile searches result in action within one hour.
Simeon Spearman

MediaPost Publications Mobile Search Ads Will Follow Queries 06/16/2010 - 0 views

  • The study by RBC Capital Markets suggests that mobile searches represent 8% to 10% of overall search queries in 2010 but less than 2% of paid search spend. RBC, however, expects that gap to close in the next few years as the proportion of sponsored listings in mobile search increases, keyword pricing rises, and Web-friendly smartphones proliferate.
Simeon Spearman

Report: Search Ad Spending Jumped By 23 Percent During The Quarter | paidContent - 0 views

  • The search advertising market is still going strong. The latest report from Efficient Frontier shows that total spending on search-ads jumped 23 percent year-over-year during the most recent quarter, which the search engine marketing firm said was a sign of “larger budget appetite and competition among advertisers as well as increased consumer demand.” All sectors Efficient Frontier tracks showed double-digit gains in spending.
Greg Steen

Google Lets Users Blacklist Sites From Search Results - 0 views

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    Google is giving users the ability to block sites that annoy them from ever showing up again in their search results, via a new link next to search results.
Greg Steen

See You Later, Realtime: Google Ends Twitter Search Deal, For Now - 0 views

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    If you've been using Google (NSDQ: GOOG) to search for subjects across the web and on Twitter at the same time, you are out of luck, for now at least. After nearly two years of cooperation, the search giant has ended a deal with the microblogging service, which means those Twitter results are no longer there.
Ivy Chang

Google adds nutrition info for over 1,000 foods to search results | The Verge - 0 views

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    adding nutrition info to google searches
Ivy Chang

Optimizing Videos for YouTube Search | ClickZ - 0 views

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    best practices for optimizing videos for youtube search
Simeon Spearman

Mobile Accounts for 10% of Google Queries, Says Analyst - 0 views

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    Citi analyst Mark Mahney says that a recent comScore search market report glosses over the fact that mobile now constitutes 10% of Google searches. 
Greg Steen

Bing Battles Google By Re-Designing Search | Fast Company - 0 views

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    Bing wants to do away with the days of "10 blue links." We sat down with Brian MacDonald, Microsoft's corporate vice president for core search program management, to find out how Bing hopes to re-design what we're looking for--and how we look.
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