mashup of voice + twitter and google maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.
iPhone strapped to their arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published
All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets
Interesting analysis of Google's strategy with Android - compares it to the cuckoo, who plants eggs in the nests of other birds and tricks them into raising the chicks.
Use red bull cans to create a layout for a racing track, then use the Red Bull app to take a photo that is automatically converted into a track for the user to race on in-game.
For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track.
To just about any criticism of its new Kindle Fire tablet, Amazon has a two-word answer. It doesn't come with 3G Internet access? It's $199. It doesn't take pictures? It's $199. It won't immerse you in HD-rendered scenery as you race a virtual Bugatti through the streets of Tokyo at 180 mph? It's $199.