Supermarket provides individual pricing based on shopping habits | Springwise - 1 views
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if a brand brings out a new soft drink and a user has a history of buying the company’s existing products, they may receive money off the new drink, whereas someone who has never expressed an interest through their purchases would pay full price. Similarly, a customer whose loyalty card data suggests they shop for a family might get offered a discount on a larger version of a product they already regularly buy.
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provides a price for certain products depending on each member's individual shopping history
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