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On the side of their delivery trucks - "The adult version of an ice cream truck". But they can't sell beer off the truck.

"We have been working on the launch of this new truck for three years," copywriter and senior partner Bjorn Engstrom told us.  "It's very hard to reach truck drivers. You don't know what they read." They have limited media exposure while they're driving. But one thing is for sure: they most certainly aren't pinning pictures of spare tires.

Green marketing by revamping owned media (the trucks).

You've probably seen that silly gag featuring a fake leg hanging out of the trunk of a car, and it usually isn't very alarming. Or funny, really.  But AMC's Walking Dead took it a step further with their truck cruising around Comic-Con that features lots and lots of zombie arms and legs. What's not to love about dead people?

Semi-trucks get vinyl wrapping

"Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website.  Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends' Facebook profiles. The site is now called "Walmart Gifts" and allows customers to log in and get personalized recommendations based on Facebook and Twitter profiles.  The retailer got a better search engine. A dozen top engineers took 10 months to build it, and while the company won't discuss sales figures, they said the new system is more user-friendly. "If you search for cotton socks now, you'll actually find them," Manjoo writes.  Walmart is trying to lead the charge in same-day shipping. Its at an advantage considering that 96 percent of Americans live within 20 miles of a Walmart.  Walmart is investing like crazy in its mobile app. "Walmart imagines that as you go through an average day, you'll remember things you need--milk, bread, a new tennis racquet, a toy truck for your nephew's birthday--and tell the voice-enabled Walmart app. The app will list each item's location inside your local Walmart and include product info; eventually, it will also learn your preferences and offer recommendations. And once you're actually in the store, you'll be able to summon an associate to help you," Manjoo says. "

Korean discount chain E-mart created a flying store that went to every corner of Seoul to reach customers not living near to one of their locations. The "store" was a small truck-shaped balloon equipped with a wi-fi router.

compose a tweet with the hashtags #DoritosLocosTacos and #Contest taco comes in a shell made from macho cheese dorito chips The Twitter user whose aptly hashtagged tweet is retweeted the most times wins a hometown visit from the Taco Bell Truck for an early taste..

What happens to the most common job when self-driving trucks hit?

More development on the "pets as people" front.