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Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model. This new QR code system will give firefighters, paramedics, and police the details they need to know to help passengers, including the location of airbags, gas tanks, and electric cables. These QR codes will be placed on the gas tank flap and another will be placed on the opposite side of the car.

cool mercedes benz commercial that lets people choose the ending

mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out.  when you finish you are entered in for a chance to win the car

"Presafe" is a feature that identifies dangers before they are relevant - so Mercedes found one of those intersections that's dangerous and used a projector and camera to make the building/wall "invisible".

Daily 3.14

The first, 60-second instalment of the "cinematic cat-and-mouse caper", which surrounds a rapper's attempts to reach a secret gig, will air during The X Factor and invite viewers to vote for what he and his stunt-driving female companion should do next by tweeting. The votes will be instantly counted to determine which version of the second instalment should air later in the show. After another vote the conclusion will air during The X Factor results show on Sunday evening.

cool idea to help create buzz around new prototype cars.  cars are wrapped in QR codes and people have to scan 4 different QR codes for a chance to win a trip to the world premiere unveiling the new A-Class

use the app to unlock/lock car doors, roadside assistance features Remote access capabilities include travel zones, remote vehicle health diagnostics, curfew minder, driving journal, speed alerts, valet protect and remote horns and lights.

Two-story set installed during the Mercedes-Benz Fashion Week lets users try on Barbie's outfits in an AR mirror

boeing is a weird example, but kinda interesting

Greater demand for 3D design?