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John Rich

On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% O... - 0 views

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    "On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year"
Greg Steen

"Open Pop Up Shops" tracks pop ups, matches space with marketers - 0 views

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    This could really come in handy for matching clients with pop up space. But more often we'll be able to use it to see what pop-ups are going on. Once it gets more developed, that is (not a lot of entries yet).
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    daily 8.6
Ivy Chang

PepperHealth can detect vitals and send out an emergency alert for elders in trouble | ... - 0 views

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    epperHealth will also detect a rapidly rising heart rate, check in on how you're feeling, follow up on your sleeping habits and remind you to take your meds - the robot will even call up an Uber for those unable to use a smartphone. It works by detecting abnormal vitals through the Watch such as a rapid heart rate or a fall and then Pepper "wakes up" and comes over to check out what's going on. Should something serious happen, Pepper will alert a built-in emergency system and give medics the elder's location to get them immediate assistance.
younginlee

This App Wants to Pay You to Check Store Displays - 0 views

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    An app that'll pay consumers to check store displays. Keeps brands up to date with the stores and checks up on them by paying consumers that post up pictures of displays (anonymously).  L'Oreal is an example used. 
Ivy Chang

Mobile app wakes users earlier on days with wintry weather | Springwise - 0 views

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    after setting their standard wakeup time, they indicate how much earlier they'd like to be woken up in cases of frost and snow. During the night Winter Wake-Up monitors local weather conditions based on the user's current location and decides whether or not the user will need to be woken up at an earlier time. When conditions are poor, users will then have the time they need to dig out, de-ice and get to work on time. Users can also choose not to be woken at all when extreme conditions make their commute hopeless.
Simeon Spearman

Mobile - Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down : Marketi... - 1 views

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    Among the findings: Overall, 29% of video service customers watch paid video content via handheld device. Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011. The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier. Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.
Rhiannon Apple

RFI Ads Up Engagement For Interactive TV 02/21/2012 - 1 views

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    19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer
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    Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA
Ivy Chang

Udi's Food using ShelfX self-checkout | RetailCustomerExperience.com - 0 views

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    shelfX is a self check-out RFID service -- users pick up a RFID card andw hen they pick up an item from the ShelfX  Smart Shelves, it recognizes the item you pick up, offers discounts -- go to shelfx kiosk after to "pay"
Greg Steen

Chevy Dropping Its New Sonic Vehicle From Great Heights | Adweek - 0 views

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    Chevrolet and Goodby, Silverstein & Partners have come up with various fun and games to launch the new Sonic, the car "that's up for anything," under the theme "Let's do this." The brand wants you to prove that you're up for anything by performing little tasks (like baking a cake of yourself and eating it), submitting evidence of your feats (pics, or it didn't happen) and earning badges, Foursquare style.
Ivy Chang

Uber And Visa Pair-Up To Boost Local Business | PYMNTS.com - 1 views

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    Uber Local Offers. The premise of the program is simple: Uber riders who've registered Visa cards to their Uber accounts can rack up rewards points by using that same Visa card at various local merchants. Uber users get one point for every dollar spent at a partner merchant and are notified via the Uber app when they spend money at those local merchants. Once users have racked up 100 points, they get a $10 ride credit on Uber.
Simeon Spearman

Report: Mobile Searches Estimated To Grow To 20 Percent Of Total By 2012 - 0 views

  • One big advantage the new generation of smartphones have over PCs in terms of search advertising is that the screen real estate devoted to search ads is much bigger. A single search ad on a PC takes up about 4 percent of the screen real estate, whereas a single search ad on a smartphone takes up about 20 percent of the screen. The relatively larger size of the ads results in higher click-through rates on mobile (as much as 3 to 5 times as much).  On the iPhone, one search ad takes up 22 percent of the screen, and if two search ads are served up it takes up nearly half (48 percent).  For Android, those numbers are 18 percent and 38 percent for one and two search ads, respectively.
Simeon Spearman

Waze Maps Out Native Ad Platform | Adweek - 2 views

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    "Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."
Ivy Chang

MediaPost Publications Tablets Up Rates Of TV Multitasking 04/09/2013 - 0 views

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    More than three-quarters of respondents -- 77% -- say they are using a computer/laptop or other devices while watching TV, according to Accenture. This is up 16% -- around 60% -- from a year ago.
Ivy Chang

Hulu grows to 12 million subscribers, prepares new interactive ads for living room TVs ... - 0 views

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    This morning at Hulu's Upfront presentations in New York, the streaming service announced it has grown its subscriber base 30 percent year-over-year, and will reach 12 million subscribers in the U.S. this month. For comparison's sake, last year it had grown to 9 million subscribers after seeing a 50 percent increase over the year prior. Hulu CEO Mike Hopkins also said that hours per viewer was up 30 percent, and total streams were up 78 percent.
Ivy Chang

Pop-up store sells chocolate for good deeds, not money | Springwise - 0 views

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    a pop-up store that lets people pay with a good deed -- they choose the people they want to do a good deed for via facebook, post pictures to confirm they did it
Rhiannon Apple

Retailers Encourage Shoppers to Buy Online and Pick Up In-Store - NYTimes.com - 0 views

  • More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.
  • Walmart says the majority of in-store purchases are made with cash or debit cards, and that about 15 percent are made with credit cards.
  • Walmart noticed that a different set of customers also found the service appealing. About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online.
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  • The service already accounts for 2 percent of Walmart.com’s sales.
  • Sears, which has long offered store pickup for items bought on the Web, added a drive-through service a few months ago that allows customers to return or exchange purchases without leaving their cars.
  • He said that the online orders for in-store pickup also tended to be much larger than typical in-store purchases, and that customers who picked up orders in the store visited about 50 percent more often than customers who shopped only in the stores.
  • That follows the company’s decision three years ago to combine its online and offline inventories, so that if nordstrom.com was sold out of a size 8 Nicole Miller shift but a store in Los Angeles had the item in stock, the store would ship the item to the e-commerce customer.
  • further toward the “showroom” model — carrying lots of products for shoppers to see and test, but asking customers to buy the merchandise via the stores’ Web sites or apps.
  • “You will definitely start to see online-only players open stores,” she said.
Abeeda Mahboob

Amazon Expands In-App Purchasing to Include the Sale of Physical Goods - Tricia Duryee ... - 2 views

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    "By enabling developers to sell physical goods inside of games, it will not only open up a new way for them to monetize their applications, but it will also be a key point of differentiation for Amazon in going up against Apple and Google, which don't have physical distribution capabilities."
Rebecca May

Mall of America shoppers line up to enter QR code contest - Mobile Commerce Daily - Mul... - 1 views

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    Mall of America QR contest on Black Friday. 300 people lined up to scan, 1000 others scanned it over the weekend. They showed a video explaining how to scan the code to raise awareness. 
Simeon Spearman

Forecast: Local ad spending on Web & mobile to overtake newspapers by 2013 | Poynter. - 0 views

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    in 2011, 6.3% of all local online advertising was served up on a mobile device. Borrell Associates forecasts by 2016, 88% of all local online advertising will be served up on a mobile device.
Rebecca May

Verizon and Coinstar team up to take on Netflix | Ubergizmo - 0 views

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    Verizon and Redbox teaming up
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