Group items tagged

This is an awesome sponsorship idea for any of our client

In-game sponsorship by Nascar?  The Daytona Challenge in Facebook game Car Town allows players to assemble their own pit crews by recruiting friends, build stock cars, and race on the Daytona International Speedway.

Tweet sponsorship successful for Charlie Sheen.

This could be a good tool for brands who want to get content from sponsorships, etc., edited and posted as quickly as possible to social media.

"But before they can become global media brands, venture-backed video content providers need to earn revenue. Dublin-based BalconyTV, which showcases up-and-coming music artists, has nearly 32 million views but is exploring advertising, sponsorships and brand partnerships to capitalize on its massive following. "We'll probably bring a brand on board and advertisers in the short-term," said BalconyTV Chief Executive Stephen O'Regan.  "We need to get a lot of things right before we can reach our goal of becoming a large music brand globally." AwesomenessTV, meanwhile, is currently relying on advertising revenue it shares with Google but Terbeek said the earnings were "material" so far. But he added that larger opportunities including licensing content to third parties and big media brands exist down the road, not to mention potentially lucrative exit opportunities."

According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

lexus and pandora partner to bring lexus banner ads into pandora -- users can experience the mobile site all through their phone

"Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "

Could look into Virgin Gaming as a partner for future sponsorships within gaming. 

Hot Wheels is doing an IndyCar sponsorship and is planting videos online suggesting there's a secret facility where life size Hot Wheels are built.

When activated, the codes - available on a large fountain drink or a Big Box Remixed order - unlock exclusive footage related to Taco Bell's sponsorship of MTV's Video Music Awards.

When the weather becomes a hot topic on Twitter, the Weather Channel will try to seize the moment with some custom content thanks to a new deal with Twitter. The idea is to draw third-party advertisers to sponsor the content. Under the ESPN deal, for instance, Ford inserted a pitch for its Fusion before replays of college football instant replays tweeted by ESPN. Here, a hurricane, for instance, might be a sponsorship opportunity for insurers like State Farm, which tried its hand at various forms of digital advertising during Hurricane Sandy last year. Other current TWC advertisers include Scott's, Jeep and L.L. Bean. **Could be something for Pennington. Sponsor good spring weather.**

Morgan Spurlock examines the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising

Interesting thought on having Brands watch the shows they sponsor with the audience and participate in the Social media convos

This is a great take on the Amplified Present and how it applies to brands.

for Verizon racing sponsorship

examples and analysis