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DoorDash started off as a restaurant delivery company - but, like many on-demand delivery companies, its ambitions are certainly much higher than that. And it's taking one step beyond food delivery today by adding the ability to purchase alcohol through DoorDash.

Strange ad for scotch - most alcohol advertising doesn't get this close to saying "It'll getcha drunk!"

Heineken-owned cider brand Strongbow Gold developed a prototype for StartCap, the world's first digital bottle cap. A tag embedded in the protected cap sets off RFID scanners placed in bars or at events, which then trigger celebratory surprises such as music, water fountains, confetti cannons or, curiously, automatic Foursquare check-ins. The RFID tags connect to an antenna to read a radio signal that communicates with a computer to produce the unexpected wonders. Thus far, StartCap has only been used at launch events in Europe, but an online teaser video is already building buzz.

Heineken unveiled a prototype of Heineken Ignite, a smart bottle that illuminates when drinkers clink their bottles together or take a sip. A reusable module, which snaps on the base of the bottles, contains eight bright LEDs, an 8-bit microprocessor, a motion detector, and a wireless network transceiver that synchs the light with music. This isn't the first time LED technology has been mixed with alcohol, but Heineken Ignite promises to enhance the overall nightlife experience…when it's available. Alas, the high-tech bottle is still being tested, and Heineken has yet to say when it will be released.

Blippar campaign -- scan any bottle of jameson and play a game on your phone

order drinks at a club by adding bartenders PIN to BBM and scanning a QR code to activiate the service.  one that's done you can palce drink orders or call the waiter using the device and just provide a tablet number

tells you what to drink based on the music youre listening to

heineken limited ed bottle design contest on FB -- Heineken will produce 1 million bottles of the winning design for sale the world over

Yeastie Boys -- new beer called Digital IPA that has a label with a QR code directing drinkers on how they can make their own version of the beer

create your own blend of whiskey. pick from an assortment of whiskies, put in your choice of proportions, and come up with a name for your own blend.

heineken running v-day app/campaign on FB that allows people to send funny personalized songs to potential dates where the person can say yes or no. then heineken's YT channel will run a live event where people around the world can serenade the object of their desire live on the site

the restaurant and bar has introduced a promotion which gives a discount of USD 1 on cocktails for every 1 percent that the markets declined that day - the worse they performed, the larger the discount on the drink. A drop of five percent at the end of the day will result in the maximum value of USD 5 knocked off the price of cocktails on the menu, which includes Strawberry Caipirinhas, Silver Coin Margaritas and the Old "Waldorf" Fashioneds, costing around USD 14 to USD 18.

halal makeup for muslim women, free from alcohol and animal products is this applicable to l'oreal?

I suggest they tap into the hipster market with a new low-brow offering: "Bud Shitty"

Can't even begin to imagine what the "won't somebody please think of the children!" crowd will have to say about this....

daily 11.23