Kate Spade Opens 24hr Shoppable Store Windows - PSFK - 3 views
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The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.
Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views
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A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
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Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
PayPal Kicks Off Holiday Shopping Season With Exclusive Deals And Free Shipping Offers - 0 views
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exclusive deals and promotions at partner retailers if shoppers use PayPal for payments.
Google Launches New Fashion Shopping Site: Boutiques.com - 1 views
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The site uses a combination of expert curation, machine learning, and visual search to recommend outfits to shoppers.
ShopSquad Lets Moms Ask Each Other For Shopping Advice - 1 views
Moxsie Goes Old School To Offer Personalized Shopping Experience | Fast Company - 0 views
Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views
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Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
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Google enlisted Hugo Boss for early testing of the program.
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"We found out that nearly two out of every three conversions involves more than one touch point.
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