Group items tagged

According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

"News agency Reuters reports that Staples in the U.S. agreed to install Amazon Lockers. Similar to BufferBox, Amazon's service sends customers an email with a pickup code they enter on a touchscreen to open the self-serve locker containing the package. Shoppers have three days from delivery to pick up the package."

mobile app that allows users to schedule when they want their package delivered to them

daily 7.28

The pasta package has been redesigned to make room for an announcement that soon, the package is going to be redesigned. This first redesign includes a picture of the upcoming second redesign, so that shoppers can familiarize themselves with the pasta box to come.

The X Factor packaging invites Pepsi drinkers to snap a photo of The X Factor and Pepsi logos together and send them to TheXFactor@Pepsi.com. Those who do so will be entered into a contest to win a trip to Los Angeles to see a live broadcast. Mobile photo contributors will also instantly get back links to Pepsi-exclusive videos of The X Factor contestants and behind-the-scenes content.

Hurt by the slow economy, marketers are trying a new pitch: Instead of offering more for less, they're selling less for less, shrinking package sizes and cutting prices in hopes of spurring purchases from penny-pinching consumers.

Packaging as storytelling device

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

"Coke's involvement in Spotify is notable, as the soda marketer has tested the platform's various ad units repeatedly, while also helping to launch the digital firm's presence in Germany and Australia. Spotify has appeared on 100 million Coke bottles in Australia during the last five months, while receiving a similar on-package treatment recently in Germany. The music upstart is now in 17 countries and goes head-to-head in the U.S. with the formidable Pandora. For its past, Coke seems to be in a music-based turf war of larger scale, battling rival Pepsi for high school and college-aged consumers. Both brands have sponsored various concert series, with Pepsi spending significant resources in the last three years at South by Southwest."

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

Essentially, we believe the "mini iTV" screens will be able to capture content from the 60-inch "iTV" across a distance of up to 200 meters, allowing a user to view "iTV" content in the kitchen, washroom, garage, bedroom, backyard, etc. We believe Apple will offer one "mini iTV" per "iTV" but package options will include up to four screens (i.e., one screen is part of the standard package and pay extra for each additional).

"In addition to keeping Apple at bay, DiClemente believes the studios could even survive a scenario in which cord-cutting became so pervasive that distributors were forced to do away with their bundled channel packages. That's because the broadcasters that are their primary clients wouldn't be affected. "The programs airing on the broadcast nets would maintain the reach needed to create demand for that content in later windows," wrote DiClemente."

Here's how it works: businesses, event hosts or any other group that wants to make a donation snaps a photo of their extra food - Copia takes anything, cooked or uncooked, packaged or unpackaged - and schedule a pickup time in the app or website. The app then automatically matches the donation to a nearby organization and a cape-wearing driver (Copia calls them "food heroes") who completes the pickup and delivery.

The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0

Growth in online music revenue = decline in physically-packaged music

use AR to interact with the toys while they are still in the packaging to help drive consumers on a path to purchase