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"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

PayPal's next generation payment platforms.  person to person "bump" payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let's you choose how to pay, after you've actually paid for it.

PSFK report on future of retail

"The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. Strata surmised that the finding suggests that advertisers are concerned about future costs. That finding is also a significant shift from a similar survey done in the second quarter, when a majority of agencies polled said they were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections."

Bloomingdale's had demos of this in September for FNO. Looking forward to seeing more of this in the future.

Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

Discusses the future of social shopping

31 percent cite the Facebook wall (friends talking about products) as having significant influence over buying decisions, while another 25 percent note Facebook fan pages as most powerful. What's more, the viral force of Facebook is considerable, as nearly half of respondents reported having upwards of 100 "friends," while 42 percent of respondents frequently read and/or update their Facebook pages.