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Ivy Chang

Industry Statistics - Online holiday sales will increase 12% this year - Internet Retailer - 0 views

  • nline and offline holiday sales this year will increase 4.1% to $586.1 billion, the NRF says in its annual holiday spending report. NRF’s 2012 holiday spending growth forecast is higher than the 10-year average holiday sales increase of 3.5%, but lower than last year’s growth of 5.6%. The NRF uses factors including consumer credit, disposable personal income, and previous monthly retail sales releases for its holiday retail sales forecast.
Rebecca May

Ralph Lauren Transforms Online Catalog Into Holiday Greeting Cards - 0 views

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    Customizable and shoppable holiday greeting cards
Ivy Chang

Old Spice Guy Giving Out Holiday Gifts To Every Single Person On Earth - SocialTimes.com - 2 views

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    new holiday campaign. old spice sending 7million gifts
Ivy Chang

Old Spice Guy Goes Cross-Platform for Holiday Campaign | ClickZ - 1 views

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    old spice cross-platform holiday campaign.
Rebecca May

Buick test drives augmented reality to bolster holiday sales - Applications - Mobile Co... - 2 views

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    Buick AR app to use at the Wired holiday pop-up store
Rebecca May

Macy's, Aflac partner for holiday donation campaign - Mobile Commerce Daily - Payments - 0 views

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    Another example of donations linked with check-ins for the holidays. Aflac donates $1 for every Macy's foursquare check-in, and donated $1 for every GetGlue check-in to the Macys Thanksgiving Day parade. 
Rebecca May

iPhone 4S Tops Consumer Tech Holiday Wishlists [INFOGRAPHIC] - 1 views

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    Stats on holiday wishlists. Tech Tops: iPhone 4S - 39%, iPad 2 - 31%, Kindle Fire - 17%, Kinect - 13%. Interesting that 59% think apps make a good gift.
Ivy Chang

Tablet users are more active holiday shoppers than smartphone owners: NRF - Mobile Comm... - 0 views

  • This holiday season, 52.9 percent of those who own smartphones and 64.1 percent of those who own tablets plan to use their devices to research and purchase holiday gifts, décor, food items and more. The bigger expected role for tablets points to the strong experience for shopping-related activities that these devices provide thanks to their larger screen sizes.
Simeon Spearman

Data Points: Digital Holidays | Adweek - 0 views

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    Good infographic on holiday
Rebecca May

Shoppers Drop Holiday Gift Hints Using Nordstrom's Santa App @PSFK - 0 views

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    The app posts links to gifts you want in your friends' newsfeeds. 
Rebecca May

Tiffany's Holiday Ad Campaign On Pandora Aims To Boost In-Store Traffic @PSFK - 0 views

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    Pulls you to mobile site, but you can't make purchases there and must go in-store.
Rebecca May

Lexus Uses Social Media To Raise Funds For Its Holiday Charity Campaign @PSFK - 0 views

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    For each big red bow shared on FB or twitter, Lexus is donating $5 to Toys for Tots
Ivy Chang

Zappos Runs '12 Days of Twitter' for Holidays | ClickZ - 1 views

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     tweet "#12daysofzappos" in order to be entered into winning the item.
Rebecca May

Marc Jacobs Launches Holiday Album With Photos Of Fans & Followers @PSFK - 2 views

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    Tag photos with #MarcFam on twitter, instagram, or facebook and Marc Jacobs will post the pic in a FB album. The most liked pics win prizes
Simeon Spearman

Top retailers saw big holiday traffic gains thanks to Facebook marketing (research) | V... - 0 views

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    Mega-retailer Walmart, which launched a Shopycat Facebook application prior to the holidays, saw 275 million display ad impressions as a result of a paid media campaign on Facebook, but experienced an additional 117 million social media impressions thanks to the organic sharing activities of its Facebook fans and their friends, co-presenter and comScore CMO Linda Abraham shared.
Rebecca May

Macy's: Believe-o-Magic AR Xmas Card App | Digital Buzz Blog - 0 views

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    Another holiday-themed AR app. You go to a Macy's station and can create a virtual card.
Ivy Chang

Radio Shack's Holiday Marketing Focused on 'So Right' | ClickZ - 1 views

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    radio shack has a facebook campaign that lets users upload "so wrong" gifts.  every week, RS will select one "so wrong" gift and make it "so right"
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