Almost 60 percent of people worldwide say they expect brands to respond to social media comments regarding service at least most of the time.
Nearly 60 percent of people globally have posted either a positive or negative social media comment about a brand regarding a service experience, said Arnold.
Nearly three quarters (74 percent) of the respondents from China stated that they have posted comments regarding a service experience with a brand. Brazilian respondents were just behind China with 68 percent. U.S. and U.K. respondents both fell in with less than half saying they posted comments to social media platforms at 48 percent and 45 percent respectively.
Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far:
The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw.
More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com.
More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.
"1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little.
2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more.
3. Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts.
4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."
"While at least Life-magazine-killer TV has served as a platform for the creation of some great artworks (HBO's "The Wire," created by newspaperman-turned-TV-auteur David Simon, comes to mind) and inspired the creation of new art forms (see the upcoming Smithsonian retrospective of the work of "father of video art" Nam June Paik), it's hard to imagine what of lasting value hot web-native media brands like Gawker and BuzzFeed are contributing to visual culture and art history.
Which brings me to an email I got last Wednesday from Gawker promoting its "top story" of Dec. 5., titled "The 13 Most Powerful Images of Naked Celebrities of 2012," which quickly racked up more than a million page views. It was a sequel to a Gawker post from the previous day titled "The 19 Most Powerful Images of 2012," which was mostly a shameless, edited-down rip-off of a BuzzFeed post titled "The 45 Most Powerful Images Of 2012," consisting of intense wire-service photojournalism from Reuters, the AP, Getty and others, which derive most of their support from old-school print-centric publications around the world. Gawker's excuse for its act of, uh, curation: "Who has time to scroll through 45 pictures?""
"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested.
According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention.
After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""
Twitter users can see which of their Vine posts drive the most engagement and impressions and which users are the most influential in making the posts go viral.
Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows.
Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible.
"We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."
"What really drives the engagement on a brand's page appears to be the core group of devoted fans - or what Napkin Labs refers to as "superfans." The study found that, on average, the engagement of each one of a brand's 20 most engaged fans is equal to that of 75 average fans. Each month, the so-called superfan likes 10 posts, shares five pieces of content and comments once. What's more, these fans tend to get significantly more likes and comments on their posts than average fans, which helps drive up engagement on the brand's page even more."
The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs.
The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.
The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.
The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball."
Animated GIFs on Twitter. Live streaming the show on their website, FB, and screens on the streets of London. Posting looks to Pinterest page. Handbags will be released to Polyvore. Posts on Instagram.
If you want to know why companies are so hot on social networking, consider this: Ticketmaster recently began asking customers to post their purchases on Facebook. Since then, the company says, it has made $5.30 in additional ticket sales each time someone has done so. That value increases to $8 when the customer also posts the location of the seats using Ticketmaster's seating chart.
A tiny town in Switzerland (pop of 79) promised to post pics of FB fans around town and now has 12,000 fans. Claims that now more than 60 million people have heard of the little town trying to boost tourism
"The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no "measurable change" in the performance of posts with hashtags and those without."
Thanks to a cobbled together-by-necessity system of money-transfer posts from Somaliland’s diaspora and a surging mobile banking industry, the country has to do away with cash.
Selesom, the major mobile carrier has launched a service where cash is completely bypassed. Mobile banking in Africa is nothing new and is far more advanced in the West or Asia, but Somaliland can take this to a further level
In less than six months more than 80,000 people in Hargesia have signed up with Selesom for its ZAAD mobile money service for money transfers
Solaliland (not a formally recognized country with non-formally-recognized currency) will be the first country to extinguish cash
they have no ATMs, locals think credit cards are ridiculous
really interesting