App for turning iPhone pics into cash adds 10% commission - Tech News and Analysis - 0 views
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"The amateur iPhoneographer demographic is huge - there are far more iPhone 4S, iPhone 4 and iPhone 5 users in the world than had already joined Foap. But the founders also wanted to keep it iPhone only. So the founding pair decided to create a greater incentive for Foap's army of iPhoneographers to get their friends to join the community too: by offering commission. Every photo license on Foap costs $10. For every one sold, the photographer gets $5, while Foap keeps $5. But now, if you invite a friend, you get 10 percent of each of their photos that are sold. Your newly invited friend the photographer still gets their $5, though - your 10 percent "commission" comes out of Foap's take."
NBCUniversal, Hearst Corp. Close Deal to Rebrand G4 as Esquire Channel - The Hollywood ... - 0 views
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"Sources tell The Hollywood Reporter that the NBCUniversal-owned cable network has closed a deal with Esquire parent Hearst Corporation to shift the former gaming network to a destination more in line with the modern male. The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History. "
Toyota Makes Game Out of Buying a Prius | News - Advertising Age - 0 views
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"Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."
MediaPost Publications Hispanics Embrace Mobile, Raise Purchasing Power 07/26/2012 - 0 views
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The demographic is more likely to remember brands advertised on portable devices and is motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts, Terra found. In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores, compared to just 24% of non-Hispanics.
Must-Know Pinterest User Demographics - 0 views
It Turns Out That There IS A Demographic That Likes QR Codes - Business Insider - 0 views
Coors Light activates Super Bowl campaign with mobile call-to-action - Mobile Marketer ... - 1 views
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To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."
Better than Nielsen: Twitter breaks down TV behavior by demographics, device, and genre... - 1 views
Horizon Media Invests in Startup Blab to Predict Social Trends | Digital - Advertising Age - 0 views
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Like a lot of social startups, Blab is tracking what's happening in social media among defined interest groups. But here's where it gets interesting: they say they can predict what those groups are about to talk about, giving marketers a head start in reacting. "This works well for brands that have multiple targets and want to target based on interests as opposed to demographic," said co-founder and CEO and former Publicis exec Randy Browning.
Silicon Valley readies for privacy battle - San Jose Mercury News - 0 views
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Privacy advocates say Silicon Valley, by using people's demographic data and online histories as the currency that pays for online services through targeted advertising, is causing the conflict with Washington.