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"The amateur iPhoneographer demographic is huge -  there are far more iPhone 4S, iPhone 4 and iPhone 5 users in the world than had already joined Foap. But the founders also wanted to keep it iPhone only. So the founding pair decided to create a greater incentive for Foap's army of iPhoneographers to get their friends to join the community too: by offering commission. Every photo license on Foap costs $10. For every one sold, the photographer gets $5, while Foap keeps $5. But now, if you invite a friend, you get 10 percent of each of their photos that are sold. Your newly invited friend the photographer still gets their $5, though - your 10 percent "commission" comes out of Foap's take."

"Sources tell The Hollywood Reporter that the NBCUniversal-owned cable network has closed a deal with Esquire parent Hearst Corporation to shift the former gaming network to a destination more in line with the modern male. The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History. "

"There's a new No. 1 network in primetime, and no, it's not NBC. Or CBS. Or any of the traditional networks. If the digital video recorder were a network - with you, the viewer, as chief programmer - it would rank as tops among total viewers and in the key young-adult demographics."

 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

The demographic is more likely to remember brands advertised on portable devices and is motivated to visit brand sites and/or retail stores as a result of digital advertising and social posts, Terra found.   In fact, 38% of Hispanics agree that they are more likely to visit branded sites and retail stores, compared to just 24% of non-Hispanics.

31.8% male/68.2% female. 50% users have children. total unique visitors increased 2,702.2% since May 2011. 

Teen Vogue VP and publisher Jason Wagenheim told attendees at Business Insider's Mobile Advertising Conference that 42 percent of the magazine's readership is scanning QR codes. That's up a whopping 133 percent from 18 months ago.

daily 12.13

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

Hey pop culture trendspotting for ad targeting

stats on where QR scanning is most successful.  source, location, and demographic

Interest graph targetting that can predict what people will be discussing

SCVNGR rolling out more new features and a great little rewards program for creating content around brands/locations.

Let's find out what the demographics are on this???