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Simeon Spearman

WhoSay Raises $12 Million For Celebrity Content Management while Teasing Direct to Fan ... - 0 views

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    WhoSay was launched in 2010 within CAA, a talent mega-agency, to give the firm's celebrity clients more control over how their photos were being used online. The platform has grown significantly in the four years since to support more than 1,000 members, most of which are non-CAA clients, who have more than one billion combined social media connections.
Greg Steen

Why Some Advertising Agencies Aren't Buying 'The Pitch' - 0 views

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    AMC's new reality show pits agencies against each other for real client business, but they're not able to find any agencies to participate. Kodak and Yahoo are on board as clients.
Greg Steen

Jonathan's Card: Cool Social Experiment or Starbucks Marketing Stunt? | Adweek - 0 views

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    "Coffee Business Strategies blog did a little sleuthing, and believes otherwise. The site claims that Stark works as vp of application architecture for Mobiquity Inc., whose clients possibly include Starbucks. At least, according to screen grabs collected by Coffee Business Strategies, Starbucks was featured in the "Clients" section of the Mobiquity website-but that page was scrubbed clean and now pulls an error."
Simeon Spearman

YouTube Pushes Holiday Sales Into Shoppable Video Ads | ClickZ - 0 views

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    ""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."
Simeon Spearman

How NBC is using Instagram to report the 2012 election - Tech News and Analysis - 0 views

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    "In the case of Electiongrams, NBC is relying on a start-up called Chute that provides back-end tools for large-scale photo management to brands and large media companies. Chute helps its clients pull in photos that people share through email or sites like Facebook, but also offers human and automated moderating tools."
Simeon Spearman

Paywall startup Tinypass adds metered subscriptions for small publishers - paidContent - 0 views

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    "New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients."
Simeon Spearman

MediaPost Publications Study: TV Still Top Ad Buy, New Biz Agency Focus 11/05/2012 - 0 views

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    "The survey polled 80 ad shops earlier this month with 47% of respondents saying their clients are waiting until after the elections to advertise in order to avoid competing with political buys. Strata surmised that the finding suggests that advertisers are concerned about future costs. That finding is also a significant shift from a similar survey done in the second quarter, when a majority of agencies polled said they were willing to compete with political advertisers, and only 18% said they would wait to advertise until after the elections."
Jinah Kim

Plex updates arrive for Windows 8 app, web client and media server - 0 views

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    Watch your media on every single screen, across platforms, and now operating systems.
Simeon Spearman

TV studios too strong for Apple disruption - Entertainment News, TV News, Media - Variety - 0 views

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    "In addition to keeping Apple at bay, DiClemente believes the studios could even survive a scenario in which cord-cutting became so pervasive that distributors were forced to do away with their bundled channel packages. That's because the broadcasters that are their primary clients wouldn't be affected. "The programs airing on the broadcast nets would maintain the reach needed to create demand for that content in later windows," wrote DiClemente."
Ivy Chang

Why smart digital marketers don't focus on Facebook or Twitter | VentureBeat - 0 views

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    Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.  
Simeon Spearman

Y Combinator-Backed Sponsorfied Launches Tech That Matches Brands With Events Seeking S... - 0 views

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    This is an awesome sponsorship idea for any of our client
Simeon Spearman

Facebook Mobile Ad CPM Rates Near $10 | ClickZ - 0 views

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    The social media marketing vendor tracked campaigns for 276 clients in the last quarter and reported Facebook's new mobile ads are already outperforming desktop ads in click-through rates and CPMs by 14 times. Mobile newsfeed ads garnered a 1.14 percent CTR on average. Facebook is banking on the success of mobile ads as well, earning $9.86 for every thousand mobile ads served. That's 13 times more than it receives for desktop ads.
younginlee

You and Justin Bieber Together at Last, With Augmented Reality App - 0 views

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    Augmented reality app! Blippar app. Pretty cool -- could be used with other clients, no? (Check out the video)
Ivy Chang

Voodoo Manufacturing Taps The Power Of 3D Printing To Make Things On Demand | TechCrunch - 0 views

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    The company has 125 3D printers running in tandem and controlled by a central server. Jobs go in, are printed, and shipped out immediately. They have printed over 25,000 pieces so far for clients like Universal, Viacom, and Chipotle.
Greg Steen

"Open Pop Up Shops" tracks pop ups, matches space with marketers - 0 views

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    This could really come in handy for matching clients with pop up space. But more often we'll be able to use it to see what pop-ups are going on. Once it gets more developed, that is (not a lot of entries yet).
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    daily 8.6
Simeon Spearman

jörg piringer - home - 0 views

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    The abcdefghijklmnopqrstuvwxyz app is cool and could be a nice concept for entertainment clients.
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    daily 8.13
Emily Knab

Wowd launches tool to find what's important on Facebook | VentureBeat - 0 views

  • Social Discovery Client.
  • for Facebook lets users easily filter updates from friends, create custom feeds, and block game spam
  • Feeds can be saved and organized.
  • ...1 more annotation...
  • Spindex from Microsoft’s Fuse Labs as a potential rival.
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    Social Discovery Client by Wowd lets Facebook users filter their news feeds and block game spam, can save and organize feeds daily 8.9
Simeon Spearman

Twitter Talks About New Video Ads, Movie Marketers Can't Wait | ClickZ - 0 views

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    Particular relevance for clients in our entertainment vertical.
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    daily 9.17
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