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Who wouldn’t want the ability to some day print out new parts for their smartphone at home, expanding its life expectancy to six years and beyond? Google’s willingness to try something so ambitious in public is energizing, particularly in the era of the get-rich-quick smartphone app.

AOL will, of course, be out selling these units to run across its own mobile sites and apps, which amassed 28 million unique visitors in March, according to ComScore. But part of the approach, as with the desktop display ads, will involve selling the Pictela technology to other publishers based on an ad-serving fee model. Mr. Rogers wouldn't reveal exact pricing, but said "we're priced very aggressively to scale." He said fees will be lower than what custom, rich-media competitors charge, but higher than fees for ad-serving that don't contain rich media.

Although each of us is born with proactive brain, it's possible to enhance its performance. Here are some tips: Give your brain a rich bank of life experiences. Expose it to diverse environments and situations. Increasing the breadth of your experiences provides richer information for your brain to draw on as it helps you anticipate new situations. Let it borrow from the experiences of others by communicating, reading, or interacting with or about others. Think about what you want from the future. Take time to reflect on individual and team values and goals, both immediate and down the road. These will help guide your brain as it envisions future scenarios that may best help you achieve your objectives. Actively ponder future rewards or accomplishments. Emphasize rich, detailed thinking about long-term outcomes. This reduces the lure (and the danger) of instant gratification. Give yourself periods of relatively uninterrupted thought during which you let your mind wander. Doing this gives the brain's memory system extra time to recombine your prior experiences in ways that can help you envision future possibilities.