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Rebecca May

Range Rover taps into iAd experience for Evoque push - Luxury Daily - Mobile - 0 views

www.luxurydaily.com/iad-experience-for-evoque-push

advertising apple tablets auto interactive execution

shared by Rebecca May on 22 Nov 11 - No Cached
  • Rebecca May on 22 Nov 11
     
    Range Rover just released an interactive banner iAd where users can customize and check out features.
Emily Knab

Turning live music on the web into a hot ticket - CNN.com - 0 views

www.cnn.com/...index.html

Daily Entertainment Live Streaming

shared by Emily Knab on 12 Jul 10 - Cached
  • Emily Knab on 12 Jul 10
     
    marc scarpa talks about making live streaming of concerts interactive, people donate to get rid of banners, download tickets or audio clips, merch
Emily Knab

Live From Inside The Nike Human Race 10k! | Digital Buzz Blog - 0 views

www.digitalbuzzblog.com/inside-the-nike-human-race-10k

twitter event Social Google cause

shared by Emily Knab on 08 Nov 10 - No Cached
  • mashup of voice + twitter and google maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.
  • iPhone strapped to their arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published
  • All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets
Rhiannon Apple

Coors Light activates Super Bowl campaign with mobile call-to-action - Mobile Marketer ... - 1 views

www.mobilemarketer.com/...8674.html

mobile execution weekly

shared by Rhiannon Apple on 12 Jan 11 - No Cached
  • Rhiannon Apple on 12 Jan 11
     
    To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."
Simeon Spearman

Kaiak: The Scented Web Banner! | Digital Buzz Blog - 0 views

www.digitalbuzzblog.com/kaiak-the-scented-web-banner

fragrance execution

shared by Simeon Spearman on 23 Feb 11 - Cached
  • Simeon Spearman on 23 Feb 11
     
    the video is dead, but this is that fragrance marketing execution
Paulette Chafe

Askmen branded content - 0 views

www.digiday.com/...skmens-beyond-the-banner-quest

branded content

shared by Paulette Chafe on 21 Aug 12 - No Cached
  • Paulette Chafe on 21 Aug 12
     
    couple of good examples of branded content
Simeon Spearman

Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views

www.clickz.com/3640653

Social deals Retail Economy Technology culture

shared by Simeon Spearman on 17 Jun 10 - Cached
  • A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
  • Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Greg Steen

iAd demo: Birdhouse Twitter app - 1 views

www.youtube.com/watch

mobile app advertising technology

shared by Greg Steen on 16 Jul 10 - Cached
  • Greg Steen on 16 Jul 10
     
    iAd demo - banner is launch point
Emily Knab

MediaPost Publications Repurposing Online Video Banners for TV 09/07/2010 - 0 views

www.mediapost.com/publications

Online Video internet tv technology entertainment

shared by Emily Knab on 07 Sep 10 - No Cached
  • the online creative performed better than most rich media campaigns even without a media push
  • The digital piece was geo-targeted to the San Francisco Bay area in which the spots ran
  • The campaign was staged to appear first online and then on air.
  • ...1 more annotation...
  • Perhaps the key to imagining better online creative is to anticipate it eventually becoming a TV spot.
Rhiannon Apple

MediaPost Publications Interpublic Makes World Wide Web A Local Buy, Will Serve 'Micro ... - 0 views

www.mediapost.com/publications

2011

shared by Rhiannon Apple on 10 Nov 10 - No Cached
  • Rhiannon Apple on 10 Nov 10
     
    National to local targeting>?
Simeon Spearman

Ad Turns "New York Times" Homepage Into Game [VIDEO] - 0 views

mashable.com/...new-york-times-ipad-banner

advertising execution apple tablet

shared by Simeon Spearman on 30 Jan 11 - No Cached
  • Simeon Spearman on 30 Jan 11
     
    really cool ipad execution for USA Network on the nytimes homepage
Greg Steen

just because you're an advertiser, doesn't mean you have to be creepy. - 0 views

www.brandflakesforbreakfast.com/...e-youre-advertiser-doesnt.html

advertising data display

shared by Greg Steen on 25 May 11 - No Cached
  • Greg Steen on 25 May 11
     
    Zappos smartly has a button on their banners linking to an explanation of re-targeting
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