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Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

Coca-Cola, via Wieden+Kennedy, Amsterdam - Aussie expat Eric Quennoy is co-ECD - is set to rock the world's youth in 2011 with "Coca-Cola Music", an innovative new music program that will give young fans the inside track on the creation of music and the opportunity to view the industry's leading artists at work.

Daily 3.16

"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."

Coca-Cola uses Facebook's check-in feature in an effort to go green.

Interesting read on what are we actually measuring for with an undeniable brand message hidden quite openly in all the lines of text.

Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.

coke's sharing happiness.. in can

realllllly cool execution every "h" you add to after ahh.com is a different experience.

These two bears will react in real time to the SuperBowl. Even Coke's tv spot will change based on who's currently winning the game. They don't expect people to watch for 4 hours, but to go back and forth. You could send a friend a reaction to a certain play

Info on Superbowl ad-driven traffic

Remote-controlled vending machine on Valentine's Day in an Istanbul mall. Couples proved they are couple by kissing and the machine dispensed 2 cokes. 

Peapod, Coca-Cola and Procter & Gamble's Charmin giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work. delivered to a shopper's door

Papertweetos filled with fan messages international soccer competition

vending machine rewards people with coke for completing dancing tasks -- powered by kinect

The end of the mass market brand.