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"The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no "measurable change" in the performance of posts with hashtags and those without."

The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.

"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

From Radian6 - Real calculations and measurements to calculate social media ROI - The ability to distinguish your brand as a pro in social media ROI - Real social media success stories and the ROI of each one - Social media metrics for different professionals - PR, Customer Service, Marketers and more Guide saved in Trendspotting-Industry Trends-Social-Guides/

TouchTools is a user interface that allows the user to manipulate tools on a touch screen as you would normally in the real world. As opposed to simply typing, tapping and swiping, as we do on the devices many of us have at present, this new idea lets you write as if you were holding a pen, erase as if you were holding a rubber and even measure as if you were holding a measuring tape.

Shape-shifting mannequin to make buying clothes online simpler. The robot shifts shapes and sizes to display small to extra large clothing; when users enter measurements online, the mannequin will shift to the shopper's measurements to show how the clothing will really look on them.

This one can measure heartrate, sleep cycles and is poised to measure hydration levels via bioimpedance sensors.

"Lapka goes on sale today, a $220 set of sensors for detecting radiation, electromagnetic fields, humidity / temperature, and perhaps most interestingly, a sensor for measuring how organic your food is. But are we really in danger of radiation poisoning or overexposure to electromagnetic waves on the streets of our neighborhood?"

Interesting read on what are we actually measuring for with an undeniable brand message hidden quite openly in all the lines of text.

""If you're a Web publisher, you're primarily paying attention to page views," he said. "But whether people are actually reading your stuff, whether they're on the page for five seconds or five minutes, is something we're looking to measure.""

"If she has a criticism of Facebook Exchange, it would be the restrictions on serving dynamic creative. "For eBay dynamic creative is the real win. We have dynamic inventory and millions of [products] across categories." Because of Facebook's restrictive creative upload requirements, that level of creative automation is simply not possible. Asked for a piece of advice for marketers dabbling in FBX, Wehrmaker said, "You have to be thoughtful about measurement and creative, but it's not a big stretch from what we've already been doing in the ad exchange space."

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults. The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

1. New MRI Tech Detects Diseases In Seconds Rather Than Hours 2. Smartphone Camera Reads User's Pulse Through Facial Imaging 3. Wearable Sensor Measures Secondhand Smoke In Real Time 4. Simple iPhone App Diagnoses STD's 5. Burn Wound Sensor Lights Up When Bacteria Is Detected

Twitter users can see which of their Vine posts drive the most engagement and impressions and which users are the most influential in making the posts go viral.

The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable

measures influence on pinterest -- seems to be a lot of buzz surrounding this