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Cody also acts as a kind of virtual coach. When users first load the app, they're asked to identify their goals - from losing weight to building muscle tone to de-stressing. For now, the app just surfaces original content about workouts, healthy living and other topics that match up with those goals. But, ultimately, Javid said, the plan is for Cody to learn from users' activity and recommend articles, workouts, people or places that fit their interests. In time, he added, the app could integrate with fitness tracking devices to get an even more comprehensive view of each user.

Tesco Clothing is helping online shoppers find the perfect size and fit with the company's virtual fitting room service. 

this is really cool- shape shifting robots 

Yet another fitness wristband thingy

"By early 2013, the buzz surrounding wearable technology caught the attention of The Coca-Cola Company's Strategic Marketing Ventures team, which invests in high-potential startups aligned with Coke's core business, including digital music streaming service Spotify, social fitness community Endomondo and music licensing firm Music Dealers. Fitness bands and other activity monitors motivate people to be more active -- a key priority for Coke -- by letting users set personal goals and track everything from steps taken, to calories burned, to sleep."

scans people to see what clothes would fit them best

Is this today's equivalent of homework or chores for TV/video games?

Apple's ad about fitness/health for 5S

As a lover of the IOT and sensors guiding my physical fitness - this is ridiculous. The heavy bag gives you enough physical feedback as to how hard you're punching (your knuckles will tell you no matter how well your hands are wrapped) as will the coaches that roam the floors of new age boxing gyms to let you know whether you are punching correctly or getting ready to hurt yourself.

App to aid in fitting

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."