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Tony Hsieh from Zappos0- you get a consumers undivided attention for 5-10 mins on a phone call, only 30 seconds on a superbowl add ...people watch the superbowl for the commercials though, so how does this play into it?

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.

These two bears will react in real time to the SuperBowl. Even Coke's tv spot will change based on who's currently winning the game. They don't expect people to watch for 4 hours, but to go back and forth. You could send a friend a reaction to a certain play

new record.  10,000 tweets per second in the final 3 minutes of superbowl

Info on Superbowl ad-driven traffic

Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The most active country during the game was the US, while males aged 18 to 24 were the most engaged.

This talks about an execution planned to run during the Superbowl that provides a special code for a new level 

Another ad

I love paul rudd so much

acess additonal info about super bowl ads, display stats about game, links to beyonce's songs