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Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • What you charge for an app should be based largely on how users engage with it.
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  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • Know the lifetime value of your customers by the channels in which they were acquired
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
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    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

Mobile Social Networking App Audience Grows 126% In Past Year - 1 views

  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
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  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • The Facebook mobile audience is fast approaching 60 million users. Facebook, Twitter and LinkedIn grew their mobile audiences by at least 50 percent in the past year. Facebook's numbers have risen 50% from the previous year to 57 million mobile users. Twitter's audience jumped 75% to 13.4 million users, and LinkedIn's mobile audience grew 69% to 5.5 million users.
  • it's increasingly important for brands to engage with their customers on social media. According to the comScore report, in August 2011 a total of 80.3% read posts from people they know personally, while 69.5% posted status updates from their mobile devices.
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
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  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Vassili BASSAT

The new mobile app economy - 0 views

  • The next 10 million apps are not going to come from the current leading markets, but from emerging demand for localised apps.
  • More than 50% of developers are now targeting tablets, with iOS developer most likely (74%) to do so. This is a massive increase over the findings of last year’s research, when just a third of developers (34.5%) reported targeting tablets
  • The average per app revenue is in the range of $1,200-$3,900 per month, depending on platform. Despite availability of paid applications across a large number of countries, Android continues to score lowest in terms of monetisation, due to the relatively few Android users with credit cards on file
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  • the majority of developers (57%) plan to adopt Windows Phone. Windows Phone is indeed the new cool, a platform generating increasing developer buzz and anticipation.
  • The Apple App Store for iPhone and iPad expands to 32 new countries, mainly in Africa (Liberia, Congo) and Asia (Laos, Cambodia) but also to some unexplored territories in Europe (Ukraine, Albania)
  • up to now there just wasn’t a localized version of the App Store available
  • An application that is already available in the Apple App Store is not automatically available in the 32 new countries, the publisher need to go to the Contracts, Tax and Banking page first and accept the latest paid applications agreement
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    Point sur le marché des apps dans le monde + étude complète à la clé.
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    Très bonne étude de Vision Mobile
Vassili BASSAT

The War For Your Living Room Microsoft's Strategy - 0 views

  • Released in 2005, the Xbox has successfully expanded its significance
  • over half of the time spent on the Xbox 360 is with non-gaming applications.
  • a head start in the Smart TV ecosystem wars
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  • 68.3 million Xboxes in the marketplace,
  • Smart TV shipments have increased 15 percent globally this yea
  • in countries like Japan (55%) and China (26%)
  • US hovers closer to 20 percent
  • it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
  • The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
  • Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
  • Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)
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    psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)
Stephane Y

7 Ingredients Of Good Corporate Design | How-To | Smashing Magazine - 0 views

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    It's hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries,
Vassili BASSAT

Predicts 2012: Four Forces Combine to Transform the IT Landscape - 0 views

  • Four IT forces, IT consumerization and new technology styles are forcing IT organizations to see they can't control IT spending
  • the forces of cloud computing, social media and social networking, mobility and information management are all evolving at a rapid pace
  • The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. Users expect to get access to personal, work, business applications and data from any device, anytime and anywhere.
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  • the concept of "big data" is beginning to forever alter the relationship of technology to information consumption, as data coming from multiple federated sources and in structured and unstructured forms must now be analyzed using new methodologies foreign to many IT departments
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    Source : Gartner Date : dec 2011 => les enjeux en 2012 => le cloud social et mobile
Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
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  • Websites attract many casual users who arrive from search, social or referring links
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
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    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
Vassili BASSAT

Videoconferencing Equipment Revenues in EMEA to Grow 18.5% this year - 0 views

  • For the forecast period, IDC expects the lower tier of videoconferencing solutions in particular (e.g., small workgroups, desktop, and mobile) to attract greater interest from business end users.
  • In addition, IDC expects video-as-a-service (VaaS) cloud offerings to start to gain visibility in 2012 and throughout the forecast period, further adding to companies' interest in video.
  • In 2011, EMEA videoconferencing revenue grew 20.5% (over 2010) to $809.5 million
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  • EMEA immersive telepresence revenue, which IDC derives as a percentage of overall videoconferencing revenue, came in at $96.7 million in 2011
  • Video infrastructure equipment (MCUs, gateways, video network servers, appliances, etc.) grew to $210.7 million in 2011, up 26.3% over 2010
  • Total EMEA videoconferencing revenue in 2011 was divided among the subregions as follows: Western Europe (88.9%), Central Eastern Europe (7.2%), Middle East and Africa (4.0%).
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    Source : IDC Date : juillet 2012 => le marche de la visio en Europe.
Miguel Membrado

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Busine... - 0 views

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    Excellent article from McKinsey about how web 2.0 tools can improve productivity and efficiency in the company. They are also very well explaining difference between participation and collaboration, which we are ourselves explaining it for many years. It's good to see this difference recognized. The different categories are very well explained also. But one of the key point of this article in the introduction of workflow tecnologies in this area. McKinsey is saying that workflow + participatory technologies is a key enhancer for the company. We agree of course with this, first because companies need both world, and second because providing automation and participation capabilities to the information system is the best way to improve it drastically.
Nelly Hoppenot

5 Ways to Get eCommerce Users to Share on Facebook | Venpop - 0 views

  • Let them share everything from the original product, to after their purchase, to their review of the product itself.
  • consistency and frequency in your blogs and content
  • increases brand visibility and consumer connectedness.
Miguel Membrado

The Power of Digital Marketing - Business Review India - 1 views

  • Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
Miguel Membrado

The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views

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    aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Stephane Y

Web Design Trends For 2009 | Design Showcase | Smashing Magazine - 0 views

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    Web designers love to experiment with things. They love to observe how people interact with their work. And they love to try out unusual design approaches that might possibly go mainstream and become a classic approach. As a result, new design approaches come up, and as more and more designers notice them and make use of them, new trends emerge.
Vassili BASSAT

BranchOut Brings Facebook-Focused Professional Networking To Job Search Platform Career... - 0 views

  • BranchOut is sort of like a LinkedIn for Facebook because it allows you to network and find jobs through your friends on the social network
  • BranchOut’s Facebook app lets you search for companies and then shows you all your friends who either work there or know somebody who does. The application basically unlocks the massive amounts of career data about your social graph on the world’s largest social network
  • Recruiters, in turn, use BranchOut to promote jobs and source talent from a variety of employment sectors
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  • Via the partnership, job seekers on CareerBuilder can view jobs of interest and instantly see people in their expanded network, via BranchOut’s application, who they could contact for a potential referral or advice on getting an interview
  • According to a 2011 CareerBuilder study in the U.S., 40 percent of workers who are looking for jobs said they research companies that interest them on Facebook before applying to a position; and one-in-five (21 percent) use Facebook to contact friends about job opportunities.
  • Fellow job search portal Monster recently recently launched a BranchOut-clone called BeKnown
sophie mateo

Real Life, Real Users, and Real Needs: A Study and Analysis of User Queries on the Web - 0 views

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    We analyzed transaction logs containing 51,473 queries posed by 18,113 users of Excite, a major Internet search service. We provide data on: (i) sessions - changes in queries during a session, number of pages viewed, and use of relevance feedback, (ii) queries - the number of search terms, and the use of logic and modifiers, and (iii) terms - their rank/frequency distribution and the most highly used search terms. We then shift the focus of analysis from the query to the user to gain insight to the characteristic of the Web user. With these characteristics as a basis, we then conducted a failure analysis, identifying trends among user mistakes. We conclude with a summary of findings and a discussion of the implications of these finding.
Vassili BASSAT

What Siri Means for the Future of Mobile Shopping - 0 views

  • eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • hey also planned to use Siri's price comparison, list-making and other capabilities to shop for electronics (39%), apparel and home appliances (33% each)
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  • Thirty percent weren’t interested in using Siri for shopping.
  • Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • Grocery shopping will likely be most affected by Sir
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    Source : Catapult Marketing via eMarketer, pour US Market
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
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  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
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    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Vassili BASSAT

62% of small companies are using social networking in everyday business - 1 views

  • The use of cloud CRM by small businesses has now overtaken in-house CRM, with 45% of respondents now using hosted applications as opposed to 36% using in-house CRM
  • cloud solutions continue to be a major way for companies to dramatically reduce IT overheads
  • From a sample of 862 respondents – the majority from small and medium-sized organisations with less than 50 employees – 62% report that they now use social networking in everyday business. The research also shows that 92% of those using it do so to keep in touch with existing customers, whilst 78% are using it to find new customers
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  • LinkedIn is the most widely-used social media tool by small businesses, with 83%
  • Facebook (72% of respondents
  • followed closely by Twitter (65%).
Luc Viaud

4 Proven Steps to Facebook Page Success - 2 views

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    Conseils pour utiliser une page facebook pour amener du trafic sur son site.
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