"créer des applications mobiles à partir des données rendues publiques et mises à disposition par les plateformes Open Data des pays membres de l'Union Européenne"
the amount of money you can generate from an app is highly dependent upon the number of users you have
In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
What you charge for an app should be based largely on how users engage with it.
Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
if people use your apps just a few times, an ad-supported model probably doesn’t make sense
Know the lifetime value of your customers by the channels in which they were acquired
f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
free trials and freemium options are also great avenues for getting users hooked on your services
Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.