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Vassili BASSAT

Le projet Citadel on the move - 0 views

www.proximamobile.fr/...applications-mobiles-open-data

Europe open data application

shared by Vassili BASSAT on 28 Jun 12 - No Cached
  • Vassili BASSAT on 28 Jun 12
     
    "créer des applications mobiles à partir des données rendues publiques et mises à disposition par les plateformes Open Data des pays membres de l'Union Européenne"
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Philippe DUPUIS

ALLOCLIPS : vers une nouvelle voie de développement de la musique en ligne - 0 views

webentertainer.fr/...nt-de-la-musique-en-ligne.html

alloclips musique en ligne dailymotion youtube clips

shared by Philippe DUPUIS on 12 Mar 09 - Cached
  • Philippe DUPUIS on 12 Mar 09
     
    Et si le clip gratuit financé par la publicité était le modèle d'avenir ? Le e-marketing au service de l'entertainment, et inversement !
Olivier Arly

Sites d'e-commerce : vaut-il mieux acheter l'applicatif ou le développer ? - 6 views

blog.compario.net/...licatif-ou-le-developper-.aspx

Ecommerce compario marketing stratégie

shared by Olivier Arly on 11 Feb 10 - Cached
  • Olivier Arly on 11 Feb 10
     
    Plateforme E-commerce contre développement maison .... l'erreur peut-être fatale.
geraldine sauvetre

Les ordiphones participent au développement du m-commerce - 8 views

www.atelier.fr/...specificites-site--39173-.html

mobile ordiphones m-commerce

shared by geraldine sauvetre on 05 Jan 10 - Cached
  • Benoite Lavaux on 05 Jan 10
     
    les evolutions du m-commerce
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