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Home/ MBA MCI/ Contents contributed and discussions participated by Miguel Membrado

Contents contributed and discussions participated by Miguel Membrado

Miguel Membrado

Pourquoi un étudiant MCI doit-il bloguer? | Le blog des MBA MCI - 4 views

  • Au delà du personal branding, le gros avantage de lancer son blog est l’experimentation
  • Il ne s’agit pas de vous créer une marque…mais juste de votre visibilité sur le web
Miguel Membrado

Le Parti républicain survivra-t-il à l'échec de Mitt Romney - 0 views

    • Miguel Membrado
       
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  • Dans une conférence de presse, six responsables du Tea Party ont réclamé la démission de l'état-major républicain au grand complet. "La bataille pour le contrôle du Parti républicain commence aujourd'hui", a annoncé Richard Viguerie, le responsable de ConservativeHQ. com, un portail pour les groupes "anti-big governement". Furieux, les militants ont mis en cause Karl Rove, l'ex-gourou de George Bush, et "son super-PAC totalement inefficace".
  • A leurs yeux, Mitt Romney n'a pas suffisamment défendu les principes fondamentaux. "Plus jamais, les conservateurs ne désigneront un candidat de l'establishment", a promis M. Viguerie,
Miguel Membrado

Vers une généralisation du modèle du "mechanical turk" en entreprise | L'Atel... - 2 views

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    Les nouveaux modèles d'organisation à l'oeuvre vont changer profondément la nature du travail, bien loin des discours politiques du moment. Un article intéressant donnant quelques pistes suite à l'étude citée.
Miguel Membrado

The Power of Digital Marketing - Business Review India - 1 views

  • Marketing 2.0   The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more  Digital Marketing holds immense promise for promotersPrevNext1   22 Nov 2011 Nargis Namazi   Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
Miguel Membrado

Study: Twitter Users the Biggest Online Influencers - 0 views

  • Twitter users are the most influential online consumers, according to a study by ExactTarget and CoTweet.
  • Twitter users are 72 percent more likely than non-users to publish blog posts at least once a month, and 61 percent more likely to post product reviews at least once a month
Miguel Membrado

Une étude universitaire tente d'établir un premier bilan de la loi Hadopi - 1 views

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    En démontrant que la loi Hadopi a pour effet d'accroitre le piratage et de diminuer potentiellement le nombre d'achats l'égaux en ligne. Le gouvernement aurait-il tout faux ?...
Miguel Membrado

World-brand-building mistakes France's entrepreneurs make (Thx Robert for the lesson...) - 8 views

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    A ne pas manquer : les quelques règles à suivre (ou ne pas suivre) pour promouvoir sa startup dans notre monde d'aujourd'hui. Par Robert Scoble. Décapant.
Miguel Membrado

The Future of Marketing (via @Luis_AL) - 4 views

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    An interesting reading about the future of marketing and how internet and social networks which knows little by little everything about us will change this future.
Miguel Membrado

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Busine... - 0 views

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    Excellent article from McKinsey about how web 2.0 tools can improve productivity and efficiency in the company. They are also very well explaining difference between participation and collaboration, which we are ourselves explaining it for many years. It's good to see this difference recognized. The different categories are very well explained also. But one of the key point of this article in the introduction of workflow tecnologies in this area. McKinsey is saying that workflow + participatory technologies is a key enhancer for the company. We agree of course with this, first because companies need both world, and second because providing automation and participation capabilities to the information system is the best way to improve it drastically.
Miguel Membrado

What's Buzzing? You Tell Us! Top News and More - Yahoo! Buzz - 0 views

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    Is this system relevant? Any information about it?
Miguel Membrado

The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views

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    aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Miguel Membrado

Yammer Raises $5 Million For Workgroup Micro-Messaging - 0 views

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    Yammer is raising a huge amount for its Twitter for companies. Based on a cloud computing infrastructure, Yammer allows companies to have their own Twitter environment. We are using it at Kimind, we told you from the beginning about it, it is really useful. Can replace global chat, this is a kind of open channel within the company, to share all the informal (or more formal) news.
Miguel Membrado

Quel usage professionnel pour Twitter ? - 1 views

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    Réponses intéressantes à la question de savoir comment utiliser au mieux Twitter en entreprise.
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