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Vassili BASSAT

What Siri Means for the Future of Mobile Shopping - 0 views

www.emarketer.com/Article.aspx

Siri Apple emarketer catapult marketing shopping mobile USA

shared by Vassili BASSAT on 14 Mar 12 - No Cached
  • eMarketer estimates that 68.6 million Americans will use a smartphone to conduct mobile research and browsing activities this year.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • hey also planned to use Siri's price comparison, list-making and other capabilities to shop for electronics (39%), apparel and home appliances (33% each)
  • ...4 more annotations...
  • Thirty percent weren’t interested in using Siri for shopping.
  • Even more popular: sending Siri off in search of coupons and deals while the smartphone owner shopped.
  • more than one-third of shoppers have either already used or would be interested in using Siri to compare prices at the shelf
  • Grocery shopping will likely be most affected by Sir
  • Vassili BASSAT on 14 Mar 12
     
    Source : Catapult Marketing via eMarketer, pour US Market
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