DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views
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DATA: Google Totally Blows Away Facebook On Ad Performance
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"No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?
A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)
Keywords Remarketing Location Demographics-
Peu efficace la pub sur Facebook ?
The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views
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aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
The Power of Digital Marketing - Business Review India - 1 views
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Marketing 2.0 The Power of Digital Marketing Digital Marketing is promoting brands through social media, Internet, Television, Radio, search marketing optimization and more Digital Marketing holds immense promise for promotersPrevNext1 22 Nov 2011 Nargis Namazi Following the phenomenal success of social, internet and mobile marketing in the last few years, the Digital industry has grown by leaps and bounds in India. Globally, it has witnessed a surge of around $40 billion and is spiraling here too. Big and small brands have not only understood the power of social media but in fact have reached nirvana in effectively putting their message across to consumers. If you happen to be reading this and only faintly know about this form of advertising, then welcome to the Digital party as we explain the power of this practical medium. What is Digital Marketing? Simply put, to use all forms of digital advertising channels to promote a brand is what digital marketingis all about. These channels include television, radio and internet among others. Advertising through mobile phones, SMS / MMS / digital outdoor and banners also comes under digital advertising. Promotion is done in the same method as that used in direct marketing but in a digital fashion
Scale is the Next Big Step for Mobile Advertising - 1 views
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eMarketer now predicts $743.1 million in total mobile ad spending in 2010
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Part of what has made Google so successful is the degree to which it has helped demystify and simplify the media buying process.
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with consumers spending an ever-increasing amount of time in front of their mobile devices, marketers can scarcely afford not to pay closer attention to mobile
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Quelques chiffres saisissants sur le marché du mobile advertising (en En).
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Si quelqu'un a un job dans le secteur, suis preneur ;)
Prévision 2011-15 pour le marché de la géolocalisation - 4 views
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the location-based services market is finally coming of age
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including social networking, in-app advertising and advertising-based messaging
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the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
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Companies' Social Media Use Not Limited to Advertising - 0 views
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this doesn’t necessarily mean just increasing the number of advertising campaigns
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57% of them are expecting to hire new staff to enhance their capabilities.
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72% said they plan to recruit editorial and content creators
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Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views
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Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
Rubicon Project Acquires Mobile Advertising Platform, Mobsmith - The Rubicon Project - 0 views
Mobile Advertisers Leverage Social Media - 1 views
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Environ un quart des campagnes publicitaires sur mobiles en octobre 2010 ont mené vers les réseaux sociaux selon le Rapport du Millennial Media SMART d'octobre 2010
Super Bowl Ads to Incorporate Social Media and Mobile Media | B2C Marketing Insider - 2 views
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Advertisers that are new to the Super Bowl this year include Best Buy, Groupon, Pizza Hut and it is expected that we will see the debut of Motorola’s Xoom as well
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This year advertisements will be joining the digital age by going beyond the 30-second TV commercial to include online features, social media and mobile media. Ad agencies are incorporating Facebook and Twitter as well
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Le SuperBowl approche... les publicités de la mi-temps seront plus que jamais à l'ère du digital...
Communication Extérieure : 2012, année numérique - 1 views
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L'affichage numérique explose enfin en France : « Au total, 2.485 mobiliers digitaux ont été déployés en France, pour un chiffre d'affaires attendu en 2012 de 53 millions d'euros nets, en hausse de 47% par rapport à 2011, sur un total de 1,2 milliard d'euros »
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figurent près de 700 écrans digitaux auxquels devraient s'ajouter en 2013 entre 100 et 150 écrans supplémentaires
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supérieur à celui de la plupart des autres pays européens
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les echos le 11/11/12 état du marché de l'outdoor advertising
Mobile Apps Showing More Promise Than Mobile Sites - 0 views
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March of 2012, users’ time spent on mobile apps has increased 135%
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whereas time spent on the mobile Web has increased by only 44%
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app retention has increased 19%
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source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile
8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views
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the amount of money you can generate from an app is highly dependent upon the number of users you have
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In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
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Know the lifetime value of your customers by the channels in which they were acquired
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source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
home - IAB France - 1 views
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L'IAB France (Interactive Advertising Bureau) : association sur marché de la communication sur Internet, favoriser son usage, optimiser son efficacité.
Nouvelle ère de la publicité en ligne : l'interactivité avant tout - 3 views
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Ils incluent également des technologies “rich media”, qui permettent aux annonceurs de personnaliser leur publicité en fonction des profils des visiteurs, de leurs centres d’intérêt, de leurs intentions d’achat, etc.
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La complexité réside dans le fait de collecter suffisamment d’informations pour livrer une publicité pertinente, mais pas trop, ce qui pourrait être interprété comme une intrusion dans la vie privée.
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le fait que toutes les publicités n’ont pas pour vocation de générer des ventes directes
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Article provenant du whitepaper de Viadeo Advertising Solutions
TV Used to Put the 'Mass' In Mass Media. Not Anymore. | DigitalNext: A Blog on Emerging... - 0 views
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Article concernant le problème de plus en plus important pour la TV du "reach" d'atteindre ses cibles de façon efficiente
IAB France (Interactive Advertising Bureau) - 2 views
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Pour en savoir plus sur IAB ...
Diigo Buys Web Page Clipping Service Furl Away From LookSmart - 0 views
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Social bookmarking and annotation service provider Diigo has acquired web page clipping and archiving service Furl from publicly listed search advertising network company LookSmart in exchange for equity.